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Today’s headlines

Software and technology Sephora shapes mobile personalization with tailored, step-by-step experience
Addressing millennial shoppers’ desire for fast, personalized mobile experiences, Sephora today launches a new service on its mobile site and application, Pocket Contour Class, to provide tailored, step-by-step instructions for makeup application. Entire article
Content Mcommerce Summit New York April 29: Macy’s, Target, Sephora, Capital One, GameStop, Forrester
Macy’s, Target, Sephora, Capital One and GameStop: nowhere else will you find this impressive lineup of senior execs from Fortune 500 companies talking about how mobile commerce and payments is changing the way they do business. Meet them at the Mcommerce Summit: State of Mobile Commerce 2015 Wednesday, April 29 in New York. Entire article
Strategy MasterCard and Kiip ramp up personal experiences via Priceless Surprises app
MasterCard is partnering with mobile advertising network Kiip to delight consumers with more of the credit card company’s Priceless Surprises via a standalone mobile application, affirming that marketers are leveraging mobile as the go-to channel for surprise moments and personalized experiences. Entire article
Payments Wagamama lets restaurant patrons pay for meals via mobile app
Wagamama, a British pan-Asian casual restaurant chain, is teaming up with MasterCard to let customers use a mobile application to pay for meals, adding speed and convenience to the dining experience. Entire article
Merchandising World Jewels polishes sales via customization options on mcommerce site
Online jewelry and gems provider World Jewels is aiming to dazzle consumers and drive sales via a new mobile commerce site featuring customization capabilities and jewelry-building options, proving that accessories marketers must offer personalized pieces across all digital channels. Entire article
Content Mobile Minutes: Samsung Pay launches; Facebook mimics MoPub; Virgin Mobile’s data rollover; Pebble Time on Kickstarter
Today in mobile marketing – Samsung Pay launches at GSMA Mobile World Congress in Barcelona; Facebook is said to be working on competitor to Twitter’s MoPub; Virgin Mobile diffuses bill shock with Data Rollover; Pebble Time most funded Kickstarter ever. Entire article
Content Marketers miss out with mobile radio ads lacking call to action – Mobile Marketer
Mobile Marketer today – Marketers miss out with mobile radio ads lacking call to action; Flat app use means tighter competition for attention, higher ad prices: report
. Entire article
Advertising Farfetch appeals to global voyagers through Departures effort – Luxury Daily
Luxury Daily today – Farfetch appeals to global voyagers through Departures effort; Barneys ramps up digital efforts with new Web site. Entire article
Columns What the future of mobile data has in store
By the time you finish reading the fourth paragraph of this article, users will send 240 million emails, Tweet 277,000 times, share content 2.46 million times on Facebook, upload 72 hours of new video to YouTube and post 216,000 photos to Instagram. Entire article
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