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Multichannel retail support
American Eagle looks beyond loyalty to drive omnichannel experiences

SAN ANTONIO, TX – An American Eagle Outfitters executive at eTail West 2014 said that the retailer is working to move beyond loyalty to connect and track consumers across channels.

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Mcommerce Summit
Mcommerce Summit 2014 New York May 1: Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus, Forrester

Registration is open for the fourth annual Mcommerce Summit: State of Mobile Commerce 2014 conference Thursday, May 1 featuring speakers from Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus and Forrester. Must-attend event for retailers, brands, financial firms, agencies and publishers.

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Multichannel retail support
Build-A-Bear exec: Getting mobile wrong is detrimental in multichannel marketing

SAN ANTONIO, TX – A Build-A-Bear executive at eTail West 2014 cited mobile as the medium that will either keep its efforts around in-store pickup and site-to-store shipping together or cause them to fall apart.

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Multichannel retail support
HelloWorld exec: Leverage in-store scavenger hunt for mobile engagement

SAN ANTONIO, TX – A HelloWorld executive at eTail West 2014 mentioned two recent campaigns from Old Navy and Gap that give marketers insight into how to pull off integrating mobile into the in-store experience.

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Multichannel retail support
In-store POS fuels Moosejaw’s mobile to 40 percent of online revenue

SAN ANTONIO, TX – A Moosejaw executive at eTail West 2014 said that since rolling out mobile point-of-sale 18 months ago, the outdoor gear retailer is now seeing mobile hit 40 percent of the company’s revenue.

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Marketing
Brands seek mobile data ownership, putting agencies’ role in question – Mobile Marketer

Mobile Marketer today – Brands seek mobile data ownership, putting agencies’ role in question; Mondelēz strengthens ties to mobile users with social, sampling startups.

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Advertising
Wynn Las Vegas celebrates signature production via Instagram contest – Luxury Daily

Luxury Daily today – Wynn Las Vegas celebrates signature production via Instagram contest; As polo season unfolds, luxury brands secure sponsorships.

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Columns
Mobile innovation is headed for consumer engagement

Curved glass. Phones that measure physical activity. Wearable tech. Connected cars. I am all for the innovations that are making mobile technology a more integrated part of consumers’ lives.

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