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Applications
Victoria’s Secret incentivizes shopping through loyalty-based iPad app

Victoria’s Secret is continuing to make mobile a priority in its digital marketing with a new iPad application that serves as a hub for its Pink Nation loyalty program.

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Mcommerce Summit
Mcommerce Summit 2013 New York May 2: Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline, Forrester

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2013 conference Thursday, May 2 with speakers from Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline and Forrester Research. Must-attend New York event for retailers and marketers.

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Social networks
Urban Outfitters exec: Instagram inspires, shows brand personality

PALM DESERT, CA – An Urban Outfitters executive at eTail West last week said that mobile-only platforms such as Instagram and Vine play a big role in the company’s social media strategies by letting the brand highlight its personality and inspire consumers.

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Applications
Capital One takes mobile deals up a notch with ShopSavvy app

Capital One has partnered with mobile application ShopSavvy on an initiative that rewards cardmembers with tailored deals when they shop.

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Research
CVS, Walgreens, Amazon mobile apps receive highest ratings from users: report

CVS, Walgreens and Amazon have the top-rated mobile applications, with each receiving an average of 4.5 stars, according to a new report by Xtreme Labs.

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Marketing
Best Buy, Facebook focus on next generation of mobile experiences – Mobile Marketer

Mobile Marketer today – Best Buy, Facebook focus on next generation of mobile experiences; 7-Eleven, Home Depot and JCPenney take mobile, social efforts to the next level.

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Advertising
British Airways taps new audience with Patek Philippe-sponsored iPad magazine – Luxury Daily

Luxury Daily today – British Airways taps new audience with Patek Philippe-sponsored iPad magazine; Cartier boosts brand appeal by supporting women entrepreneurs.

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Classic Guides
Mobile Commerce Daily’s Mobile Commerce Outlook 2013

The runaway hit for retail this year will be mobile commerce. The best way to leave money on the table is not to have a commerce-enabled mobile site and application.

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Columns
Wegmans and what it will take to make grocery mobile apps matter

A holiday shopping survey from Symphony EYC claimed only 5.6 percent of respondents used their mobile phone to actually buy groceries during the past 12 months. Yet supermarkets continue to launch and tweak their apps.

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