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Today’s headlines

Payments Google tries to crack formula for invisible payments with Hands Free app
Android Pay is still hoping for takeoff, but Google already has its sights on the next generation of alternative payments with a hands-free solution being piloted by McDonald’s and Papa John’s. Entire article
Marketing Announcing Mcommerce Summit 2016 New York May 5
Register now for the nation’s No. 1 conference focused on how retailers are tapping mobile for driving on-device and in-store transactions and how mobile commerce will immensely influence consumer shopping decisions in 2016. Hear speakers from Walmart, Walgreens, IKEA, Staples, Google and Boston Retail Partners share mcommerce strategy and best practice. Entire article
Research Retailers’ mobile marketing budgets jump as silos tumble
Hoping to better take advantage of mobile’s influence on in-store and online sales, 39 percent of retailers plan to allocate 50 percent or more of their marketing budget to mobile in 2016, according to a new report from RetailMeNot. Entire article
Webinars Webinar on March 30: Why mobile is the answer to a connected customer experience
How can retailers improve customer conversion by leveraging all channels in unison, with mobile as the linchpin? Find out how apparel and accessories retailer Steven Alan did it. Join Dawn Trenson from Steven Alan and Phil Granof from NewStore for this hour-long, free webinar on Thursday, March 30 at 2 p.m. where they will discuss mobile’s role in the connected in-store experience. Entire article
Payments American Apparel streamlines checkout via Apple Pay, PIN-enabled email capture
American Apparel is making a play for millennials’ loyalty by integrating with a cloud-based infrastructure that enables the retailer to offer Apple Pay payment options as well as one-time signups for rewards programs. Entire article
Multichannel retail support Domino’s app sales spike to more than 41pc in Britain
Domino’s is seeing strong digital engagement in Britain, with online orders rising by nearly 29 percent and application-based sales increasing by more than 41 percent, proving consumers’ widespread adoption of mobile ordering methods. Entire article
Content Mobile Minutes: People’s Snapchat war room; Apple’s Twitter support page; MLB’s 8.4B mobile minutes; Amazon’s smaller Echo
Today in mobile marketing – Inside People magazine’s Snapchat war room; Apple launches support page on Twitter, instantly gets 50k followers; MLB had a staggering 8.4 billion minutes streamed to their mobile app in 2015; Meet Amazon’s new smaller, voice-enabled Echo and wireless speaker. Entire article
Content Smart devices redefine the art of buying and selling a home – Mobile Marketer
Mobile Marketer today – Smart devices redefine the art of buying and selling a home; M&Ms modernizes classic themes with mobile for anniversary campaign. Entire article
Advertising GQ investigates whether less is more with Turnbull & Asser, Tag Heuer – Luxury Daily
Luxury Daily today – GQ investigates whether less is more with Turnbull & Asser, Tag Heuer; Fashion industry seeks in-season relevancy through runway show innovation. Entire article
Columns 5 trends in mobile advertising
Mobile users average 3 hours and 40 minutes each day on their phones, longer than we probably devote to eating, cycling or intimacy. Entire article
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