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Today’s headlines

Payments Pizza Hut’s mobile commerce goals drive connected car ordering test
Pizza Hut’s demonstration with Visa and Accenture of a connected car shopping experience at the Mobile World Congress is the next stage in consumers’ addiction to their smartphones, built on their growing trust in mobile commerce. Entire article
Content Mcommerce Summit New York April 29: Macy’s, Target, Sephora, Capital One, GameStop, Forrester
Macy’s, Target, Sephora, Capital One and GameStop: nowhere else will you find this impressive lineup of senior execs from Fortune 500 companies talking about how mobile commerce and payments is changing the way they do business. Meet them at the Mcommerce Summit: State of Mobile Commerce 2015 Wednesday, April 29 in New York. Entire article
Applications Mall developer Starwood offers time-sensitive mobile deals to build traffic
Starwood Retail Partners is bringing an in-mall mobile application that offers consumers immediate deals to 10 mall properties throughout the United States to drive more transactions at bricks-and-mortar stores. Entire article
Strategy OpenTable spins rebranding toward mobile with redesigned site, social contest
OpenTable is continuing its goal of providing streamlined dining experiences by undergoing a rebranding, which includes a new logo, tagline and Web site that is also optimized for mobile, suggesting that more restaurant-goers are looking for dining options on their smartphones. Entire article
Merchandising Swiss Diamond cooks up easier-to-use site for smartphone shoppers
Swiss Diamond, a maker of high-end cookware and kitchen items, has seen conversion rates jump 25 percent since launching a mobile-optimized Web site that combines improved user navigation and functionality to enhance the browsing experience. Entire article
Content Mobile Minutes: PayPal buys Paydiant; Apple’s smartwatch; Google backtracks on Android encryption; Apple’s Photos app
Today in mobile marketing – Why Paydiant is selling to PayPal; Apple’s looming watch spurs frenzy of upgrades for Android timepieces; Disappointed much? Google backs down on Android encryption promise; How to test Apple’s new Photos app for Mac. Entire article
Content Google’s wireless strategy has potential to be global carrier-agnostic service – Mobile Marketer
Mobile Marketer today – Google’s wireless strategy has potential to be global carrier-agnostic service; Nissan’s potent mobile pitch mixes native ads, geo-location and customization. Entire article
Advertising Sotheby’s eases transactions with DocuSign app – Luxury Daily
Luxury Daily today – Sotheby’s eases transactions with DocuSign app; Bulgari turns attention to accessories during Milan Fashion Week. Entire article
Columns Single-channel approaches to customer conversations will not work
If you are dealing with millions of individuals, actually knowing their name and what they care about is going to be tough. Entire article
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