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Web site development
Staples exec pinpoints accordion-style checkout to win mobile conversions

SAN ANTONIO, TX — A Staples executive at eTail West 2014 spoke about the varied ways that the retailer is optimizing the mobile checkout with accordion style performing well so far.

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Mcommerce Summit
Mcommerce Summit 2014 New York May 1: Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus, Forrester

Registration is open for the fourth annual Mcommerce Summit: State of Mobile Commerce 2014 conference Thursday, May 1 featuring speakers from Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus and Forrester. Must-attend event for retailers, brands, financial firms, agencies and publishers.

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Payments
Amex EveryDay Card makes mobile a key focus to target multitaskers

Mobile is a key part of the feature set and marketing behind the new American Express EveryDay Credit Card, which is targeted at on-the-go moms who depend on their smartphones to help manage their busy lifestyles.

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Web site development
Crocs earns back mobile investment in two months

SAN ANTONIO, TX —Two Crocs executives at eTail West discussed their recent move to a mobile-specific site and how the shoe retailer quickly earned back the money they invested in the medium.

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Strategy
Why Beyond the Rack is betting big on tablets

SAN ANTONIO, TX – A Beyond the Rack executive at eTail West 2014 explained why tablet experiences are the brand’s next big push given how the device owners generate the best revenue per visit.

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Marketing
Responsive Web shifts conversion power from iOS to Android – Mobile Marketer

Mobile Marketer today – Responsive Web shifts conversion power from iOS to Android; ETail attendees say beacons’ marketing potential begins to emerge.

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Advertising
Lexus joins the fight against childhood cancer via bold IS campaign – Luxury Daily

Luxury Daily today – Lexus joins the fight against childhood cancer via bold IS campaign; Anya Hindmarch creates star chart generator for planetary-themed line.

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Columns
Social media conundrum: user experience vs. commercial need

By giving us a useful service for free, social media companies want something back. And it is our data that they want.

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