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Today’s headlines


Applications
Walgreens: Mobile is key component of multichannel loyalty strategy

Walgreens is seeing much success in using mobile as a means of driving loyalty among its customers by providing choice, control and convenience via the channel.

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Database/CRM
The Dealmap, Microsoft partner to offer local daily deals via Bing mobile properties

The Dealmap has partnered with Microsoft to offer local and daily deals for Bing’s Web and mobile properties.

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Webinars
Webinar on March 31: How Sears and Kmart integrate mobile in a multichannel context

How do Sears and Kmart include mobile in their multichannel efforts for transactions and marketing? Register now to hear Michael Murray, Sears Holding CMO for online, in this free hour-long webinar at 2 p.m. ET on March 31.

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Payments
Western Union introduces foreign-exchange mobile payments to consumers

Western Union has rolled out a foreign-exchange payment service that lets small and medium-sized business clients make payments via their smartphones.

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News Briefs
Placewise Media, DailyFeats and Bizza – News briefs

News briefs – Placewise Media taps mall-based network to connect retailers with consumers; DailyFeats taps mobile platform to offer consumers rewards.

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Advertising
Dior taps social media to promote lipstick-centric app – Luxury Daily

Luxury Daily today – Dior taps social media to promote lipstick-centric app; Will print make comeback as marketers struggle with Internet clutter?

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Five steps to a strong mobile coupon program

A little upfront work is needed to build a strong mobile couponing ecosystem. It is not just about slapping a bar code on a text message, as many people think.

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