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Today’s headlines

Multichannel retail support The North Face pinpoints mobile as rainmaker but storm clouds loom
While The North Face is likely to drive traffic into its stores with a new campaign that leverages how consumers use their smartphones throughout the day for checking the weather, the effort’s use of long codes could be risky. Entire article
Strategy Mcommerce Summit New York April 29: Macy’s, Sephora, Capital One, GameStop, Forrester
Macy’s, Sephora, Capital One and GameStop: nowhere else will you find this impressive lineup of senior execs from Fortune 500 companies talking about how mobile commerce and payments is changing the way they do business. Meet them at the Mcommerce Summit: State of Mobile Commerce 2015 Wednesday, April 29 in New York. Entire article
Web site development Burger King cooks up personalized experiences on new responsive site
Burger King in Canada is extending its focus on letting customers customize meals with a new mobile-friendly Web site featuring a personalized interactive nutritional calculator. Entire article
Advertising Frank & Oak grabs viewers with mcommerce-enabled interactive video ads
Modasuite’s online men’s retailer Frank & Oak is rolling out new digital ads that allow users to purchase through the video content on mobile devices. Entire article
Music StubHub exec: Increased mobile focus will amplify user experience
NEW YORK – A StubHub executive at the 2015 Mobile: IAB Marketplace revealed the brand’s increased dedication to mobile this year, as 50 percent of transactions involve a mobile device or the StubHub application, prompting the company to explore strategies such as geo-fencing and co-branded landing pages. Entire article
Content Mobile Minutes: Spotify considers podcasts; Amazon.com’s home services marketplace; Airbnb’s unique raffle; Net rules
Today in mobile marketing – Spotify said in talks to add podcasts to challenge Apple; Amazon wants to be your home services middleman; Airbnb raffles off a stay in a…Scandinavian ski jump?; FCC chairman: Net rules will withstand court challenge. Entire article
Content Brands must embrace wearables to capitalize on adaptive mobility: Mindshare exec – Mobile Marketer
Mobile Marketer today – Brands must embrace wearables to capitalize on adaptive mobility: Mindshare exec; Showtime creates engaging digital ads without intruding on viewer experience. Entire article
Advertising Monetizing social media can hurt luxury branding: Spring exec – Luxury Daily
Luxury Daily today – Monetizing social media can hurt luxury branding: Spring exec; First Karl Lagerfeld retrospective traces designer’s hands-on approach. Entire article
Marketing Inviting opinion pieces on mobile commerce
Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile. Entire article
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