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Today’s headlines


Multichannel retail support
McDonald’s widens support of mPOS to drive delivery sales

McDonald’s burgeoning mobile payments strategy continues its international expansion by pairing the McDelivery service in Thailand with a mobile-enabled point-of-sale service.

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Payments
PayPal international expansion of in-store mobile payments comes to Toronto

PayPal continues to extend its mobile payments prowess, with more than 50 cafes, food trucks and restaurants in Toronto now enabling customers to pay for purchases via the PayPal application.

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MCommerce Summit
Mcommerce Summit 2014 New York May 1: Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus, Forrester

Registration is open for the fourth annual Mcommerce Summit: State of Mobile Commerce 2014 conference Thursday, May 1 featuring speakers from Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus and Forrester. Must-attend event for retailers, brands, financial firms, agencies and publishers.

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Advertising
Stride Rite prioritizes geofencing, targeted ads for new mcommerce opportunities

SAN FRANCISCO — A Stride Rite executive at the ad:tech San Francisco 2014 conference listed several mobile ad formats that the brand is beginning to use as it ramps up its mobile strategy.

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Social networks
Pinterest weaves social sharing, cataloging for jewelry brand exposure

Unlike Instagram, social networking and imagery-based inspiration board tool Pinterest allows consumers to browse a wide array of products and includes the option to seamlessly connect to a brand’s Web site where items can be explored further, potentially leading to a purchase.

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Marketing
Mobile underscores need for personalization in programmatic – Mobile Marketer

Mobile Marketer today – Mobile underscores need for personalization in programmatic; How Chevrolet stays ahead of the game in mobile search.

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Advertising
LiveLux retools consumer, sales associate bond via mobile connectivity – Luxury Daily

Luxury Daily today – LiveLux retools consumer, sales associate bond via mobile connectivity; Expert content lifts purchase intent more than branded user-generated media.

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Marketing
Inviting opinion pieces on mobile commerce

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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