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Today’s headlines

Daily deal model brings new opportunities for B2B companies

The consumer craze for daily deal services such as LivingSocial and Groupon has given entrepreneurs new hope in marketing to small businesses.

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Social networks
Domino’s Pizza foursquare promotion achieves 9,617 check-ins

Domino’s Pizza teamed with mobile social network foursquare to reward its most loyal customers via geo-targeted offers.

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Mcommerce Summit New York May 12: eBay, Target, Jos. A. Bank, HSN, Carrabba’s Italian Grill, Sunkist, Jewelry Television

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2011 on May 12 featuring eBay, Target, Jos. A. Bank, HSN, Carrabba’s Italian Grill, Sunkist and Jewelry Television. This New York event is a must for execs seeking the ins and outs of mcommerce.

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Mister Landscaper opts for on-package QR codes and SMS call to action

Mister Landscaper has incorporated QR codes and an SMS call to action on the packages of its Micro Sprinkler Beginner’s Kits in 1,000 Lowe’s across the country to add value to the in-store experience by using mobile for customer service.

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Webinar on March 31: How Sears and Kmart integrate mobile in a multichannel context

How do Sears and Kmart include mobile in their multichannel efforts for transactions and marketing? Register now to hear Michael Murray, Sears Holding CMO for online, in this free hour-long webinar at 2 p.m. ET on March 31.

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GrubHub incorporates OLO restaurant clients into mobile offerings

GrubHub will add OLO Online Ordering’s restaurant clients to its mobile offerings, expanding its list of dining menus available to consumers browsing for places to eat via their smartphone devices.

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Do security fears hinder mcommerce for luxury consumers? – Luxury Daily

Luxury Daily today – Do security fears hinder mcommerce for luxury consumers?; Louis Vuitton expands reach of collection with mobile-optimized fashion show.

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What makes a mobile display ad effective?

Spending on mobile display advertising nationwide is expected to reach $1.2 billion by 2015, according to ABI Research. This is triple the $313 million that is currently spent.

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