Pizza Hut launches mobile augmented reality app to direct consumers in-store
By Giselle Tsirulnik
Pizza Hut launched an augmented reality-based iPhone application targeting the Australian local market to bring convenience to potential customers.
Starbucks rolls out largest mobile payments effort nationwide
The Starbucks Card mobile application has been updated to be accepted at 1,020 Target and Starbucks stores, making it the largest mobile payment initiative in the United States.
Scanbuy debuts bar code service linking products to content
By Rimma Kats
Scanbuy Inc. is introducing a bar code registration service that links everyday products to valuable content via a camera phone.
Software and technology
NeoMedia, Renu Mobile partner to power mobile bar code campaigns
By Dan Butcher
NeoMedia Technologies Inc. and Renu Mobile have reached an agreement to include NeoMedia’s 2D bar codes as part of Renu Mobile’s end-to-end mobile campaign management services.
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