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Today’s headlines

Multichannel retail support Sephora adds glitz to Kik in bet on chatbot commerce
Sephora’s debut on messaging application Kik is a reflection of the push towards conversational commerce through chatbots and how to drive sales with one-to-one experiences on mobile that mimic in-store interactions. Entire article
Marketing Announcing Mcommerce Summit 2016 New York May 5
Join senior executives and decision-makers at the 6th annual Mcommerce Summit: State of Mobile Commerce 2016, the nation’s No. 1 conference discussing retailing and marketing with mobile as the key influencer. Speakers from retailers and marketers such as Walmart, Walgreens, IKEA, Staples, Google and Boston Retail Partners. Entire article
Messaging Facebook Messenger’s future in mobile commerce could close conversion gap
Facebook continues to position its Messenger application as a one-stop destination for users, with a new code integration suggesting a future as a mobile wallet, a move that could address the issue of low conversion rates. Entire article
Webinars Webinar on March 30: Why mobile is the answer to a connected customer experience
How can retailers improve customer conversion by leveraging all channels in unison, with mobile as the linchpin? Find out how apparel and accessories retailer Steven Alan did it. Join Dawn Trenson from Steven Alan and Phil Granof from NewStore for this hour-long, free webinar on Thursday, March 30 at 2 p.m. where they will discuss mobile’s role in the connected in-store experience. Entire article
Applications Staples unfolds sales via in-app weekly circulars, rewards notifications
Staples is fueling mobile sales by updating its application to include sneak peeks of weekly advertisements and push notifications to alert users when loyalty rewards become available. Entire article
Strategy How 1800Flowers increased mobile shopping cart conversion by 5pc
As the battle against shopping cart abandonment intensifies, 1800Flowers relied on segmentation, A/B testing and push notifications to effectively target mobile shoppers this past Valentine’s Day, resulting in five percent of abandoned carts converting. Entire article
Content Mobile Minutes: Instagram algorithm panic; SoundCloud’s new service; Tinder’s acquisition; Nintendo app launch date
Today in mobile marketing – Instagram asks everyone to calm down after algorithm uproar; SoundCloud becomes more like Spotify and every other music streaming service; Tinder buys Humin in push to improve its dating game; Nintendo’s first mobile app available in U.S. this week. Entire article
Content Why mobile is still not fully integrated in marketers’ approach: Forrester – Mobile Marketer
Mobile Marketer today – Why mobile is still not fully integrated in marketers’ approach: Forrester; Jeep’s use of microsites and social media sparks heartfelt messaging. Entire article
Advertising Mugler taps into consumer vices for Angel Muse fragrance effort – Luxury Daily
Luxury Daily today – Mugler taps into consumer vices for Angel Muse fragrance effort; Gucci explores pre-fall flora and fauna in surreal aviary. Entire article
Columns 3 lessons mobile advertising can learn from display’s mistakes
It is well documented that the boom days of VC ad-tech investment in Silicon Valley are coming to a dramatic end, leaving marketers with a mobile advertising ecosystem that is increasingly difficult to navigate. Entire article
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