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Today’s headlines

Multichannel retail support Target merges art, apps and sales for unique product interactions
Target is taking a unique approach to drive sales with a new digitally interactive art exhibit called Target Too that comes complete with an accompanying application. Entire article
Strategy Mcommerce Summit New York April 29: Macy’s, Sephora, Capital One, GameStop, Forrester
Macy’s, Sephora, Capital One and GameStop: nowhere else will you find this impressive lineup of senior execs from Fortune 500 companies talking about how mobile commerce and payments is changing the way they do business. Meet them at the Mcommerce Summit: State of Mobile Commerce 2015 Wednesday, April 29 in New York. Entire article
Research Mobile should be hub of customers’ relationships with retailers: report
While retailers continue to invest heavily in loyalty, many are failing to successfully engage digital customers, with only 24 percent of loyalty programs allowing redemption through mobile, according to a new report from Capgemini. Entire article
Applications Metro’s mobile app feeds appetite for grocery savings, personalization
Canadian food retailer Metro is making grocery savings more personal for shoppers with a mobile application and a Web site section that include a flyer with deals and weekly recipe ideas tailored to individual tastes and lifestyles. Entire article
Payments Looped in payments app turns charitable for Boston Food Bank
Mobile payments application looped in is hosting a fundraiser to raise awareness of the app and encourage users to purchase in-app meals for donation to the Greater Boston Food Bank, suggesting that smaller payments apps could stand to leverage live events and fundraisers to reach new audiences. Entire article
Content Mobile Minutes: Meerkat raises funds; BlackBerry’s Q4 profit; Mobile’s effects on Google; Seattle passport app
Today in mobile marketing – Meerkat raises funds as Twitter debuts rival livestream app; BlackBerry reports $28 million profit in 4th quarter; Mobile alters landscape where Google operates; New passport app could help speed travelers through Sea-Tac. Entire article
Content Mountain Dew lifts veil on brand with Periscope live stream – Mobile Marketer
Mobile Marketer today – Mountain Dew lifts veil on brand with Periscope live stream; Marketers underestimate millennials’ mobile savvy in car shopping: study. Entire article
Advertising Digital channels influenced $1.5T in-store sales in 2014: report – Luxury Daily
Luxury Daily today – Digital channels influenced $1.5T in-store sales in 2014: report; Brands must accommodate drastic shifts in retail landscape. Entire article
Columns The urgency of mobile search engine optimization
The next real SEO challenge for brands is not duplicate content, schema or low-quality links. No, the next hurdle is the mobile experience of your site. And brands that simply serve up the desktop version of their site for mobile users could be in for a big surprise. Entire article
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