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Advertising
Home Depot ramps up mcommerce presence via time-sensitive mobile campaign

Home Depot is helping consumers save money on products they need via a new time-sensitive mobile ad campaign.

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Strategy
Mcommerce Summit 2012 New York May 3: Amazon’s Zappos, Citi, Travelocity, GGP, Alon Brands

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2012 conference Thursday, May 3 with speakers from Citi, Zappos, Travelocity, 7-Eleven licensee Alon Brands and mall giant General Growth Properties. Must-attend New York event for retailers and marketers.

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Applications
Rite Aid accelerates mobile strategy with new application for prescriptions, loyalty

Rite Aid is building on the company’s existing mobile strategy with the launch of its first application designed to make it easy for on-the-go customers to refill prescriptions and manage their loyalty account.

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Research
56pc of smartphone owners research purchases on device: Forrester

The gap between smartphone and tablet behavior continues to grow, signaling how the two devices need to be treated with different marketing campaigns, according to a new study from Forrester Research.

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Gaming
Captain Morgan launches large-scale mobile effort via social gaming app

Rum brand Captain Morgan has rolled out a mobile app to encourage of-age users to interact with the brand through check-ins and games.

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Research
49pc of smartphone owners have watched a product video: study

With 49 percent of smartphone owners and 61 percent of tablet owners having watched a product video on their device in the past three months, there is an opportunity for retailers to add video to their mobile strategy, according to a new report by Invodo.

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Advertising
Neiman Marcus drives foot traffic with Manolo Blahnik foursquare challenge – Luxury Daily

Luxury Daily today – Neiman Marcus drives foot traffic with Manolo Blahnik foursquare challenge; Is Gucci wasting its time in the battle against Guess?

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Columns
SMS: The new global marketing phenomenon

The customers of 2012 are not the same as those of 2009 and they bear no resemblance to those of 2000.

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