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Today’s headlines

Merchandising Anheuser-Busch shakes up on-the-go mobile purchases via Ibotta partnership
Anheuser-Busch is targeting millennial consumers by partnering with mobile shopping application Ibotta to offer users aged 21 or over special offers for purchasing beer at convenience, liquor and grocery stores, as well as select bars and restaurants. Entire article
Marketing Announcing Mcommerce Summit 2016 New York May 5
Register now for the nation’s No. 1 conference focused on how retailers are tapping mobile for driving on-device and in-store transactions and how mobile commerce will immensely influence consumer shopping decisions in 2016. Hear speakers from Walmart, Walgreens, IKEA, Staples, Google and Boston Retail Partners share mcommerce strategy and best practice. Entire article
Messaging The Coupons App brings beacon-triggered offers to mall shoppers
Offer-driven mobile application The Coupons App revealed today that it is leveraging beacon technology to enhance the user experience by delivering location-based alerts inside malls from retailers, brands and restaurants. Entire article
Webinars Webinar on March 30: Why mobile is the answer to a connected customer experience
How can retailers improve customer conversion by leveraging all channels in unison, with mobile as the linchpin? Find out how apparel and accessories retailer Steven Alan did it. Join Dawn Trenson from Steven Alan and Phil Granof from NewStore for this hour-long, free webinar on Thursday, March 30 at 2 p.m. where they will discuss mobile’s role in the connected in-store experience. Entire article
Content Rue La La adds mobile-optimized content with millennial-friendly twist
Flash sales retailer Rue La La is pairing content with commerce for its newest platform, entitled Rue Now, which brings lifestyle and fashion-related news to its site and application visitors, highlighting a desire to cater to on-the-go millennials. Entire article
Applications Missguided makes app debut with Tinder-like shopping experience
British retailer Missguided is focusing on a Tinder-like swiping experience for its new mcommerce application, a strategy that could become more popular as the image-focused feature fits well for younger shoppers. Entire article
Content Mobile Minutes: Hound takes on Siri; Facebook’s 3M advertisers; Blippar raises funds; Ad blockers make money
Today in mobile marketing – Hound is the hot new personal assistant, here’s how it compares to Siri and Google Now; Facebook now has 3M advertisers; App that recognizes objects with AI raises $54M; Ad blockers are making money off ads (and tracking, too). Entire article
Content P&G’s Always calls for more inclusive emojis in women-empowerment video – Mobile Marketer
Mobile Marketer today – P&G’s Always calls for more inclusive emojis in women-empowerment video; Sending push notifications after dinner a significant missed opportunity: report. Entire article
Advertising Instagram continues takeover of NYFW as consumers clamor to buy now – Luxury Daily
Luxury Daily today – Instagram continues takeover of NYFW as consumers clamor to buy now; Ultra-high-net-worth individuals invested $178B in commercial real estate for 2015: report. Entire article
Columns How brands should make mobile strategy and platform choices
While the number of mobile Internet users grew 23 percent over last year, more notable is the shifting behavior of consumers towards mobile channels and how this has contributed to explosive mobile ad growth and increased engagement on social media via mobile. Entire article
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