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Today’s headlines

Applications Sephora builds Instagram-like commerce feature to retain loyalty members
Registration is open for the fourth annual Mcommerce Summit: State of Mobile Commerce 2014 conference Thursday, May 1 featuring speakers from Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus and Forrester. Must-attend event for retailers, brands, financial firms, agencies and publishers. Entire article
Payments Mobile wallet users make fewer than five purchases per month: report
With mobile ordering for take-out food growing quickly, competition in the space is heating up as GrubHub Seamless files for an initial public offering while Foodler strengthens its loyalty positioning via a new integration with mobile rewards and payments platform LevelUp. Entire article
Banking Merrill Edge grabs consumer retirement interest through 3D app
Mobile Marketer – Bad mobile ads damage brand perception and performance; Walmart eyes bigger mobile, digital CPG play with recipe start-up. Entire article
Advertising Gucci builds accessory awareness via multiple mobile efforts on WWD – Luxury Daily
If your legacy systems cannot recognize your customers across channels and deliver relevant information and offers in real time, you are not positioned to succeed in mobile marketing. Entire article
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