Today's headlines

Marketing
Steve Madden reveals roadmap for mobile commerce rollout

SAN FRANCISCO – Retail shoe brand Steve Madden revealed the roadmap of its mobile commerce rollout—and the strategy behind it—at Mobile Boot Camp, cohosted by the NRF’s Shop.org and Mobile Commerce Daily.

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Gaming
H&M promotes new collection via in-app sponsorship

H&M is promoting its new collection within the MyTown iPhone application.

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Web site development
How to build, deploy effective mobile sites, apps: Mobile Boot Camp

SAN FRANCISCO - Executives from Wet Seal, Netbiscuits, Zumobi and Digby detailed the necessary steps to create user-friendly sites and applications that enable viewing of ads, searching, shopping and transacting.

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Multichannel retail support
Digby kicks off Mobile Boot Camp, talks up mobile commerce

Dave Sikora, CEO of Digby, Austin, TX, kicked off Mobile Boot Camp, cohosted by the NRF’s Shop.org, Mobile Marketer and Mobile Commerce Daily, with an introductory speech.

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Research
Retailers are quite active in mobile: Study

Only about 10 percent of retailers are full mobile players, with services such as a mobile-optimized application and a dedicated mobile Web site with commerce capabilities, according to Rosetta research.

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