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Today’s headlines

Research Active in-store Wi-Fi engagements quickly escalating: report
Wi-Fi availability is nearing ubiquity across all retail sectors, representing a significant opportunity for brands, with merchants such as Whole Foods, Kohl’s and Walmart leading the way in terms of time spent connected, according to a Popwifi report released today. Entire article
Marketing Announcing Mcommerce Summit 2016 New York May 5
Join senior executives and decision-makers at the 6th annual Mcommerce Summit: State of Mobile Commerce 2016, the nation’s No. 1 conference discussing retailing and marketing with mobile as the key influencer. Speakers from retailers and marketers such as Walmart, Walgreens, IKEA, Staples, Google and Boston Retail Partners. Entire article
Merchandising Starbucks percolates mobile sales via Twitter-promoted coffee finder quiz
Starbucks is fueling digital sales by inviting Twitter users to take a quiz designed to discover the coffee flavor best suited to their tastes and click through to a mobile-optimized shopping site to purchase a bag. Entire article
Webinars Webinar on March 30: Why mobile is the answer to a connected customer experience
How can retailers improve customer conversion by leveraging all channels in unison, with mobile as the linchpin? Find out how apparel and accessories retailer Steven Alan did it. Join Dawn Trenson from Steven Alan and Phil Granof from NewStore for this hour-long, free webinar on Thursday, March 30 at 2 p.m. where they will discuss mobile’s role in the connected in-store experience. Entire article
Software and technology Century 21 streamlines mobile research globally with responsive update
Century 21 Real Estate is streamlining mobile research for homebuyers around the world with a newly responsive Web site that provides a more convenient experience for browsing properties. Entire article
Gaming Advance Auto Parts drives loyalty sign-ups with mobile game
Advance Auto Parts is revving up loyalty with a mobile puzzle game designed to let players experience the brand while encouraging them to sign up for the Speed Perks rewards program. Entire article
Content Mobile Minutes: Facebook Messenger shopping; Amazon Echo copycats; IPhone redesign rumors; New virtual currency
Today in mobile marketing – Facebook users may be able to shop through Messenger; Alphabet working on Echo-like product, report says; Apple could be radically redesigning the iPhone; Ethereum, a virtual currency, enables transactions that rival Bitcoin’s. Entire article
Content Are chatbots the next big step forward for mobile marketing? – Mobile Marketer
Mobile Marketer today – Are chatbots the next big step forward for mobile marketing?; Q&A: What brands can learn from AccuWeather’s hyper-localized mobile messaging. Entire article
Advertising Remy Martin invites consumers to discover its history firsthand – Luxury Daily
Luxury Daily today – Remy Martin invites consumers to discover its history firsthand; Chanel prompts beauty remix through amplified approach. Entire article
Columns How technology is reimagining remittances
Global remittances represent an estimated $600 billion opportunity, yet today this primarily cash-based system of sending money abroad can be time-consuming, insecure and expensive. Entire article
Columns Ad-blocking racket kills $32B display advertising business?
Is all advertising evil? Should the consumer be protected from any and all ads? Entire article
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