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Strategy
Mobile coupons edge out print as retailers switch strategy

Mobile coupons are disrupting the traditional print circular method of distribution as more marketers and retailers are incorporating them into their strategy to build loyalty, drive in-store traffic and possibly combat showrooming.

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Applications
State Farm continues mobile expansion with Kindle Fire app

State Farm is letting consumers deposit a check and submit a claim through a new Kindle Fire application.

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Marketing
Mcommerce Summit 2013 New York May 2: Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline, Forrester

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2013 conference Thursday, May 2 with speakers from Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline and Forrester Research. Must-attend New York event for retailers and marketers.

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Search
Webinar on April 24: Why retailers and brands must get mobile search right

Register for this free webinar April 24 at 2–3 p.m. ET on why retailers and brands must get mobile search right as more research, shopping and buying occurs on smartphones and tablets, driving both in-store and on-device sales. Hear experts from Resolution Media, Strategy Analytics, IgnitionOne and R/GA deep-dive into the issues.

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Applications
Dallas restaurants boost loyalty programs through time-sensitive mobile promotion

Dallas restaurants such as West End Pub, Kenny’s Burger Joint and Jupiter House Coffee are leveraging their loyalty programs by offering consumers gifts for downloading a mobile application.

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Web site development
Coupons.com marries offers and meal inspiration via Web tool

Coupons.com is ramping up its digital efforts with the launch of a new Web site that is built with responsive design and aids in the meal-planning process with recipes, offers and shopping lists.

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Advertising
Are luxury watchmakers missing out on mobile sales? – Luxury Daily

Luxury Daily today – Are luxury watchmakers missing out on mobile sales?; Bentley bolsters US Flying Spur launch via three-city tour.

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Columns
March Madness and the massive impulse buy

This is the time of year when people who would normally never call themselves sports fans care a lot about college basketball.

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