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Today’s headlines


Payments
American Express makes mobile payments available to millions of customers

American Express unveiled its Serve digital payment and commerce platform that offers person-to-person, online, mobile and traditional card capabilities in a single account.

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Research
Failed mobile transactions drive consumers to competitors: survey

Businesses may be losing customers due to poor mobile experiences, as 63 percent of all online adults surveyed said they would be less likely to buy from the same company via other channels if they experienced a problem conducting a mobile transaction.

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Events
Mcommerce Summit New York May 12: eBay, Target, Jos. A. Bank, HSN, Carrabba’s Italian Grill, Sunkist, Jewelry Television

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2011 on May 12 featuring eBay, Target, Jos. A. Bank, HSN, Carrabba’s Italian Grill, Sunkist and Jewelry Television. This New York event is a must for execs seeking the ins and outs of mcommerce.

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Database/CRM
Sonic Drive-In rolls out mobile ordering pilot program in 71 locations

Sonic Drive-In has partnered with OLO Online Ordering to test out a program that lets consumers order from the restaurant via their mobile device.

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Webinars
Webinar on March 31: How Sears and Kmart integrate mobile in a multichannel context

How do Sears and Kmart include mobile in their multichannel efforts for transactions and marketing? Register now to hear Michael Murray, Sears Holding CMO for online, in this free hour-long webinar at 2 p.m. ET on March 31.

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Applications
Valpak pushes geo-targeted coupons via mobile augmented reality app

Valpak has teamed up with junaio to use the company’s augmented reality application to push geo-targeted coupons from nearby businesses.

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Advertising
Why are luxury brands only developing iPhone apps? – Luxury Daily

Luxury Daily today – Why are luxury brands only developing iPhone apps?; Tod’s offers Italian short film on one condition: email, per favore.

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Columns
Understanding the potential of in-store mobile media

The luxury retail market is the ideal proving ground for in-store mobile media, thanks to luxury shoppers’ demand for higher convenience, better service and unique shopping experiences.

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