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Today’s headlines

How dayparting helps Taco Bell win at mobile

Mobile plays a key role in Taco Bell’s new launch of a 15-item breakfast menu with targeted messaging that leverages dayparting.

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71pc of airlines say mobile is future of airline payments: report

The number of airlines offering on-board mobile payments will increase from 5 percent to 36 percent in the next two years, according to a new report from WorldPay.

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Mcommerce Summit
Mcommerce Summit 2014 New York May 1: Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus, Forrester

Registration is open for the fourth annual Mcommerce Summit: State of Mobile Commerce 2014 conference Thursday, May 1 featuring speakers from Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus and Forrester. Must-attend event for retailers, brands, financial firms, agencies and publishers.

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Web site development overhauls site to better meet travelers’ mobile needs’s most significant redesign in over a decade recently debuted to address mobile’s growing role for travelers and boasts faster page loading, smart recommendations and responsive design.

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Social networks
Fashion brands, retailers look to Twitter for liberated communication

Luxury brands have become increasingly conversational on Twitter, allowing access to designers via Q&A sessions or retweeting what their consumers are saying.

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Why brands could own social commerce, not the big platforms – Mobile Marketer

Mobile Marketer today – Why brands could own social commerce, not the big platforms; Resolution Media exec sees opportunity with log-in to improve mobile video tracking.

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Finding ways around the standard mobile banner ad – Luxury Daily

Luxury Daily today – Finding ways around the standard mobile banner ad; 64pc of urban Chinese say craftsmanship most defines luxury: study.

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Valuing engagement over scale in mobile

While advertisers pursue the answer to delivering engaging ads without interrupting user experience, an alternative solution lies elsewhere.

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