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Applications
7-Eleven invites users to develop app features for future use

7-Eleven is reaching out to the public to help in the future expansion and development of its recently released mobile application.

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Applications
IKEA plunges further into mobile with shopping companion app

Swedish furniture retailer IKEA has rolled out an iPhone application that lets consumers browse the company’s collection and find in-store items.

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Marketing
Mcommerce Summit 2013 New York May 2: Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline, Forrester

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2013 conference Thursday, May 2 with speakers from Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline and Forrester Research. Must-attend New York event for retailers and marketers.

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Webinars
Webinar on April 24: Why retailers and brands must get mobile search right

Register for this free webinar April 24 at 2–3 p.m. ET on why retailers and brands must get mobile search right as more research, shopping and buying occurs on smartphones and tablets, driving both in-store and on-device sales. Hear experts from Resolution Media, Strategy Analytics, IgnitionOne and R/GA deep-dive into the issues.

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Advertising
Ralph Lauren bolsters childrenswear sales via mobile

Ralph Lauren is encouraging sales of its childrenswear line through a new mobile commerce advertising campaign.

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Multichannel retail support
Jo-Ann crafts digital strategy to drive Web, mobile growth

Jo-Ann Fabric and Craft Store is rolling out a digital commerce effort that will aim to meet the evolving needs of its Web and mobile customers.

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Marketing
Apple plots new maps strategy, but unlikely to reach Google’s scale – Mobile Marketer

Mobile Marketer today – Apple plots new maps strategy, but unlikely to reach Google’s scale; Hashtag targeting comes of age, driving mobile marketing opportunities: report.

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Advertising
Net-A-Porter mobilizes Matthew Williamson 15th anniversary campaign – Luxury Daily

Luxury Daily today – Net-A-Porter mobilizes Matthew Williamson 15th anniversary campaign; Dior parades exclusive colors via one-day Twitter activation.

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Columns
Will Google Glass make smartphones history?

I find myself assessing predictions that Google Glass will somehow make smartphones less relevant, if not altogether irrelevant.

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