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Today’s headlines

Multichannel retail support
HSN, Universal Pictures strengthen mcommerce presence via multichannel shopping experience

Multichannel retailer HSN has partnered with Universal Pictures to create a multichannel shopping experience that promotes the upcoming “Snow White and the Huntsman” film and lets consumers buy looks inspired from the movie across all devices.

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Mcommerce Summit 2012 New York May 3: Amazon’s Zappos, Citi, Travelocity, GGP, Alon Brands

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2012 conference Thursday, May 3 with speakers from Citi, Zappos, Travelocity, 7-Eleven licensee Alon Brands and mall giant General Growth Properties. Must-attend New York event for retailers and marketers.

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Discover boosts mobile strategy with carrier billing via BilltoMobile

Discover is teaming up with BilltoMobile to let shoppers bill purchases made on ecommerce sites to a mobile phone account.

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Vienna Beef builds loyalty via SMS initiative

Vienna Beef is rewarding hot dog fans with offers from their favorite local restaurants via a mobile CRM program.

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Stratosphere Hotel Casino & Towers sends targeted offers via new mobile program

Stratosphere Hotel Casino & Tower as well as three other Nevada casinos have launched a new mobile loyalty program across all four brands so they can reach new and existing customers with targeted messages.

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One Thousand Ocean misses the mark with print-QR campaign – Luxury Daily

Luxury Daily today – One Thousand Ocean misses the mark with print-QR campaign; How H&M should go luxury – and what could go wrong.

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Four standout expectations from branded apps: Part 2

Creating an app is a great way to get your brand in front of mobile users, but only if it creates a positive user experience for those who download it.

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