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Software and technology
Chuck E. Cheese drives foot traffic to locations with interactive augmented reality app

Chuck E. Cheese has rolled out an augmented reality mobile application to drive traffic to its locations and interact with consumers in a new, innovative way.

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Web site development
MillerCoors pushes branded products via new commerce-enabled mobile site

MillerCoors is letting consumers shop branded merchandise from nearly 20 of its beer brands through a new mobile commerce site.

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Marketing
Mcommerce Summit 2013 New York May 2: Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline, Forrester

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2013 conference Thursday, May 2 with speakers from Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline and Forrester Research. Must-attend New York event for retailers and marketers.

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Applications
CVS/pharmacy boosts mobile strategy with interactive iPad shopping app

CVS/pharmacy has introduced an interactive iPad application to make it easier for customers to shop and fill prescriptions.

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Search
Webinar on April 24: Why retailers and brands must get mobile search right

Register for this free webinar April 24 at 2–3 p.m. ET on why retailers and brands must get mobile search right as more research, shopping and buying occurs on smartphones and tablets, driving both in-store and on-device sales. Hear experts from Resolution Media, Strategy Analytics, IgnitionOne and R/GA deep-dive into the issues.

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Advertising
RadioShack rewards in-store shopping with mobile coupons

RadioShack is incentivizing consumers to shop in-store with a mobile advertising campaign that is linked to a timely deal.

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Marketing
Google makes mobile advertising more transparent with goal of attracting bigger budgets – Mobile Marketer

Mobile Marketer today – Google makes mobile advertising more transparent with goal of attracting bigger budgets; Ocean Spray taps rich media to strengthen mobile advertising campaign.

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Advertising
Magellan Jets targets millionaires via mobile app partnership – Luxury Daily

Luxury Daily today – Magellan Jets targets millionaires via mobile app partnership; Gucci embraces star power to drive charity concert efforts.

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Columns
Samsung abandoning Android? ‘Tis Tizen?

The elephant in the room at the Galaxy S4 smartphone launch in New York was Android. Not one word about the Google-owned operating system. Is all well in Camelot?

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