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Today’s headlines

Advertising Nabisco’s Ritz Crackers takes bite out of mobile via targeted couponing campaign
Registration is open for the Mcommerce Summit: State of Mobile Commerce 2012 conference Thursday, May 3 with speakers from Citi, Zappos, Travelocity, 7-Eleven licensee Alon Brands and mall giant General Growth Properties. Must-attend New York event for retailers and marketers. Entire article
Payments Square pushes into consumer mobile payments with revamped app
Personal care brand Clinique UK recently placed mobile calls to action to bring its static print ads to life and encouraged users to either shop via their handsets or visit the nearest store. Entire article
Advertising Sony Pictures strengthens mcommerce push through new movie campaign
Luxury Daily today – Stefano Ricci ties art, apparel for spring 2012 collection push; Gucci fine-tunes in-store experience via menswear made-to-measure. Entire article
Columns Four standout expectations from branded apps: Part 1

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