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Today’s headlines

How Amazon is driving sales via mobile services for third-party sellers

Amazon is leveraging mobile to address one of its weak points – product-related content – as it looks to do a better job of guiding smartphone shoppers along the path to completing a purchase.

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Buffalo Wild Wings ties real-time information, location into banner ads

Buffalo Wild Wings is mixing up its mobile advertising strategy with a banner ad campaign that pulls in real-time information and geofencing to spark up some engagement with March Madness fans.

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Multichannel retail support
Cineplex brings mobile offers program to 725 theaters across Canada

Cineplex is expanding an in-theater mobile program enabling moviegoers to interact in real-time with content on the big screen and receive special offers from advertisers such as Pizza Pizza and Mazda.

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Web site development
Swarovski fortifies global appeal with trend-conscious microsite

Precision-cut crystal maker Swarovski is increasing its global appeal through a month-long interactive partnership with four international fashion bloggers to show off the brand’s jewelry collection for spring.

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Top 10 mobile social initiatives of Q1 – Mobile Marketer

Mobile Marketer today – Top 10 mobile, social initiatives of Q1; Papa John’s touts mobile in TV commercial as digital hits 45pc of revenue.

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Beauty marketers turn to Instagram to stoke product awareness – Luxury Daily

Luxury Daily today – Beauty marketers turn to Instagram to stoke product awareness; Tom Ford creates omnichannel shopping experience with ecommerce site.

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3 key mobile optimization considerations for brands

When it comes to mobile optimization, the first question you may be asking, “Why am I not getting results and, more importantly, learning from the campaign?”

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