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Payments
Groupon’s Starbucks offer showcases potential in frictionless mobile commerce

Groupon’s turnaround efforts got a much-needed shot of caffeine from a Starbucks offer last week, highlighting the significant potential mobile holds to drive seamless digital commerce experiences.

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Advertising
Subway solidifies mobile advertising push for Italian sandwich promotion

Subway is proving again that mobile advertising is a must in promoting new products with a fresh advertising campaign that shows off a new line of Italian sandwiches and drives in-store traffic.

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Marketing
Mcommerce Summit 2013 New York May 2: Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline, Forrester

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2013 conference Thursday, May 2 with speakers from Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline and Forrester Research. Must-attend New York event for retailers and marketers.

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Webinars
Webinar on April 24: Why retailers and brands must get mobile search right

Register for this free webinar April 24 at 2–3 p.m. ET on why retailers and brands must get mobile search right as more research, shopping and buying occurs on smartphones and tablets, driving both in-store and on-device sales. Hear experts from Resolution Media, Strategy Analytics, IgnitionOne and R/GA deep-dive into the issues.

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Research
Southwest Airlines leads travel industry in mobile customer satisfaction: ForeSee

Southwest Airlines is the leader when it comes to mobile customer satisfaction in the travel industry thanks to a simple, no-frills approach that translates well to the mobile experience, according to a new report from ForeSee.

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Applications
United Airlines expands reach with Windows 8 app

United Airlines has rolled out a Windows 8 application that lets consumers book flights and manage their frequent flier information.

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Marketing
BlackBerry’s biggest challenge is building a brand that resonates – Mobile Marketer

Mobile Marketer today – BlackBerry’s biggest challenge is building a brand that resonates; Campbell Soup Co. picks Pollinate to cook up mobile app.

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Advertising
Are tablet editions driving luxury print ad sales? – Luxury Daily

Luxury Daily today – Are tablet editions driving luxury print ad sales? Cartier tailors catalog strategy for digital audience.

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Columns
What could keep smart watches ticking

Should we really get excited about the smart watch, or is it just a gimmick? Also, what about the fact that people just do not wear wrist watches anymore?

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