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Today’s headlines

Content How Macy’s maximized in-store traffic with beacons during Black Friday
NEW YORK – A Macy’s executive at the Mobile Marketing Association’s Mobile Location Leadership Forum shared how the department store created a valuable consumer connection and drove application downloads during Black Friday weekend through a beacon-driven gaming campaign. Entire article
Marketing Announcing Mcommerce Summit 2016 New York May 5
Join senior executives and decision-makers at the 6th annual Mcommerce Summit: State of Mobile Commerce 2016, the nation’s No. 1 conference discussing retailing and marketing with mobile as the key influencer. Speakers from retailers and marketers such as Walmart, Walgreens, IKEA, Staples, Google and Boston Retail Partners. Entire article
Search Sears Outlet exec: Mobile search results in higher in-store traffic
NEW YORK – A Sears Hometown & Outlet Stores executive at the Mobile Marketing Association’s Mobile Location Leadership Forum revealed that local discoverability is one of the company’s top uses of mobile, as four in five local mobile searches culminate in a purchase. Entire article
Webinars Webinar on March 30: Why mobile is the answer to a connected customer experience
How can retailers improve customer conversion by leveraging all channels in unison, with mobile as the linchpin? Find out how apparel and accessories retailer Steven Alan did it. Join Dawn Trenson from Steven Alan and Phil Granof from NewStore for this hour-long, free webinar on Thursday, March 30 at 2 p.m. where they will discuss mobile’s role in the connected in-store experience. Entire article
Research Opportunity closing for banks in mobile wallets as PayPal, Visa surge: report
Financial institutions need to move soon if they are to secure a role in the quickly growing mobile wallet space now that PayPal and Visa have become the preferred providers among consumers, according to a new report from Javelin Research. Entire article
Payments Apple Pay’s mobile Web arrival could spell trouble for PayPal
Apple is reportedly planning to bring Apple Pay to the mobile Web before the year is out, a move that could reduce mcommerce friction and threaten PayPal’s dominant role. Entire article
Content Mobile Minutes: YouTube Connect; Starbucks ramps up loyalty; Pebble layoffs; Business tablets
Today in mobile marketing – YouTube Connect could be Google’s answer to Facebook Live and Twitter’s Periscope; Starbucks expands rewards program beyond its shops; Pebble skips 25pc of staff – smartwatch bubble ready to burst; The consumer tablet is dying; long live the business tablet. Entire article
Content How Heineken’s Bond-themed mobile campaign uncapped 14 million ad impressions – Mobile Marketer
Mobile Marketing today – How Heineken’s Bond-themed mobile campaign uncapped 14 million ad impressions; Walmart’s take on mobile video ads increases in-store sales. Entire article
Advertising Hennessy takes consumers on 360-degree odyssey of the senses – Luxury Daily
Luxury Daily today – Hennessy takes consumers on 360-degree odyssey of the senses; Unified commerce is Holy Grail most retailers are still seeking: report. Entire article
Columns 5 insights into the future of relationships and retail
As product offerings and comparison-shopping opportunities continue to grow, so does customer desire for a less overwhelming shopping experience. Entire article
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