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Today’s headlines

Multichannel retail support Carl’s Jr. spices up burger sales with mobile-driven takedown contest
Carl’s Jr. and Hardee’s are introducing the new Thickburger El Diablo via a $1-off coupon on the chains’ mobile-optimized sites and encouraging fans of spicy foods to post their experiences eating the burger with the #DiabloDare hashtag to win prizes, proving that mobile coupons reign supreme in driving sales of new products. Entire article
Strategy Mcommerce Summit New York April 29: Macy’s, Sephora, Capital One, GameStop, Forrester
Macy’s, Sephora, Capital One and GameStop: nowhere else will you find this impressive lineup of senior execs from Fortune 500 companies talking about how mobile commerce and payments is changing the way they do business. Meet them at the Mcommerce Summit: State of Mobile Commerce 2015 Wednesday, April 29 in New York. Entire article
Applications Kroger’s app upgrades shopping list for enhanced planning, shopping experiences
Supermarket chain Kroger is tightening the integration between the planning and in-store stages of grocery shopping through new upgrades to the shopping list feature in its mobile application that make it easier to find products. Entire article
Applications Amazon Unlocked could be Prime of in-app purchases
Amazon is reportedly considering rolling out a service called Unlocked that would offer unlimited access to mobile games and applications, a move that suggests features mimicking a buffet-style archetype for mobile apps could be on the rise. Entire article
Payments (RED), Khan Academy embrace Square Cash for fundraising
Nonprofit organizations (RED) and Khan Academy are among the early adopters of Square Cash’s new payment capabilities. Entire article
Content Mobile Minutes: Samsung pre-installs Office apps; Coca-Cola’s cloud focus; Twitch and music; Mobile-optimized videos
Today in mobile marketing – Microsoft CEO Nadella partners with his enemy’s enemy; Coca-Cola looks to secure edge for age of cloud, mobility; Twitch continues move into music with Ultra festival deal; Hulu’s ex-CEO starts paid video site for YouTube stars. Entire article
Content How Budweiser’s mobile flexibility keeps it at head of the pack – Mobile Marketer
Mobile Marketer today – How Budweiser’s mobile flexibility keeps it at head of the pack; Reese’s scores with bracket-themed social promotion tied to mobile coupon. Entire article
Advertising Opulent Jewelers makes consignment “a snap” with mobile app – Luxury Daily
Luxury Daily today – Opulent Jewelers makes consignment “a snap” with mobile app; Lagerfeld’s Choupette leads trend as pets become brand representatives. Entire article
Marketing Inviting opinion pieces on mobile commerce
Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile. Entire article
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