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Advertising
Gap capitalizes on iPad adoption to drive blogger-influenced sales

Gap’s new iPad advertising campaign shows retailers how to set up a commerce-enabled ad that emphasizes content to score conversions.

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Software and technology
Golden State Warriors enhance game day with beacon technology

National Basketball Association’s Golden State Warriors are integrating proximity technology into the team’s mobile application to enhance the game day experience at Oracle Arena.

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Mcommerce Summit
Mcommerce Summit 2014 New York May 1: Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus, Forrester

Registration is open for the fourth annual Mcommerce Summit: State of Mobile Commerce 2014 conference Thursday, May 1 featuring speakers from Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus and Forrester. Must-attend event for retailers, brands, financial firms, agencies and publishers.

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Database/CRM
Duffy’s deepens relationships with valuable loyalty members via mobile check-ins

Casual-dining restaurant chain Duffy’s Sports Grill is betting on mobile to take its thriving loyalty program to the next level via check-ins and real-time messaging.

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Research
Amazon poised to gobble up Canadian ecommerce sales: L2

A new report by L2 and Google Canada found that a shabby omnichannel environment in Canada has pushed consumers to look across the border for ecommerce, clearing the field for Amazon.

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Marketing
Why McDonald’s bets on rich media to build Facebook following – Mobile Marketer

Mobile Marketer today – Why McDonald’s bets on rich media to build Facebook following; Time Inc.’s InStyle emphasizes social sharing with digital revamp.

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Advertising
Bergdorf looks to boost in-store 5F foot traffic with mobile ad – Luxury Daily

Luxury Daily today – Bergdorf looks to boost in-store 5F foot traffic with mobile ad; Hermès adds whimsy to Metamorphosis print campaign.

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Columns
How retailers should select their mobile payment platform

Over the past few months, I have had a number of boutique retailers inquire about implementing new point-of-sale systems and mobile payment solutions for their business.

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