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Today’s headlines

Multichannel retail support
Target intensifies mobile coupon push via interactive marketing campaign

Target is using a combination of mobile advertising, SMS and its mobile site to educate consumers about the company’s mobile coupon initiative and encourage them to save money on several of their favorite products.

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PayPal leads the pack for mobile wallet awareness: PwC

When it comes to mobile wallets, consumers are most knowledgeable about PayPal compared to competitors such as Google, Starbucks, MasterCard and Square, according to a new study from PwC.

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Mcommerce Summit 2013 New York May 2: Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline, Forrester

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2013 conference Thursday, May 2 with speakers from Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline and Forrester Research. Must-attend New York event for retailers and marketers.

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Webinar on April 24: Why retailers and brands must get mobile search right

Register for this free webinar April 24 at 2–3 p.m. ET on why retailers and brands must get mobile search right as more research, shopping and buying occurs on smartphones and tablets, driving both in-store and on-device sales. Hear experts from Resolution Media, Strategy Analytics, IgnitionOne and R/GA deep-dive into the issues.

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Shopkick makes shopping more interactive with iPad app

Shopkick has introduced a new iPad application that lets consumers window shop, browse lookbooks and accumulate rewards all from the comfort of their couch.

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Web site development
RugsUSA weaves a mobile commerce site for on-the-go shoppers

With its mobile traffic growing, RugsUSA has launched a mobile commerce site so users can easily connect with the online retailer when they are shopping for rugs on the go.

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Chicago Mobile Marketing Day April 18: Pandora,,, Microsoft, The Hyperfactory, Nielsen Co.

The second annual Results 2013: Mobile Marketing Day in Chicago will take place on April 18. Aimed at agencies, brands and publishers, executives from,, Pandora, Nielsen Co., Microsoft, comScore and The Hyperfactory will discuss the best ways to leverage mobile into a marketing mix.

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Why the lag in Android tablet apps? – Mobile Marketer

Mobile Marketer today – Why the lag in Android tablet apps?; Apple still No. 1 in customer satisfaction for smartphones: report.

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9pc of US consumers trust text messages from brands: Forrester – Luxury Daily

Luxury Daily today – 9pc of US consumers trust text messages from brands: Forrester; PPR’s brand makeover as Kering with owl motif to show new cultural vibe.

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Why are airlines so fearful of mobile innovation?

This is not the airline industry I thought it would be. Nor, I suspect, the industry that people a generation older than me envisioned a few decades ago.

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