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Today’s headlines



REI app purpose is twofold: sales and service

Giselle Tsirulnik

The day the iPhone app came out, REI’s Facebook fans were asking where the Android version was. To meet the needs of its customers, the retailer quickly built an Android version.

Entire article

Legal/privacy
How to avoid legal issues in the mobile content space

Giselle Tsirulnik

Cramming – putting unauthorized charges on consumers’ wireless bills – is increasingly becoming an issue that mobile subscribers face and a big investigation has been opened by Senator Jay Rockefeller (D-WV) into these illegal practices.

Entire article

Events
Mcommerce Summit New York May 12: Target, Jos. A. Bank, HSN, Carrabba’s Italian Grill, Jewelry Television

Staff reports

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2011 on May 12 featuring Target, Jos. A. Bank, HSN, Carrabba’s Italian Grill and Jewelry Television. This New York event is a must for execs seeking the ins and outs of mcommerce.

Entire article

Research
Mobile commerce and shopping experiencing phenomenal growth rates: report

Dan Butcher

Almost half – 48 percent – of consumers use their mobile devices to research or browse products and services, according to Oracle’s “Mobile Trends: Consumer Views of Mobile Shopping and Mobile Service Providers” report.

Entire article

Webinars
Webinar on March 31: How Sears and Kmart integrate mobile in a multichannel context

Staff reports

How do Sears and Kmart include mobile in their multichannel efforts for transactions and marketing? Register now to hear Michael Murray, Sears Holding CMO for online, in this free hour-long webinar at 2 p.m. ET on March 31.

Entire article

Advertising
Trump Hollywood promotes oceanfront condos with iPhone app

Dan Butcher

Luxury Daily today – Trump Hollywood promotes oceanfront condos with iPhone app; Gilt Man revs up product line with Porsche sell.

Entire article

Columns
Mobile paid content is coming – can we stop it?

a MCD columnist

The true threat is that a subscription-based model does represent a cataclysmic shift for the industry.

Entire article

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