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Today’s headlines

Marketing Burger King unwraps emoji keyboard for Chicken Fries return
Burger King is ramping up awareness of the return of a popular menu item, Chicken Fries, by rolling out a chicken-inspired emoji keyboard for mobile users, suggesting that emojis could be a potent marketing tool for on-the-go consumers. Entire article
Strategy Mcommerce Summit New York April 29: Macy’s, Sephora, Capital One, GameStop, Forrester
Macy’s, Sephora, Capital One and GameStop: nowhere else will you find this impressive lineup of senior execs from Fortune 500 companies talking about how mobile commerce and payments is changing the way they do business. Meet them at the Mcommerce Summit: State of Mobile Commerce 2015 Wednesday, April 29 in New York. Entire article
Banking Wells Fargo’s mobile banking app says hola to Spanish customers
Wells Fargo & Co. has added a Spanish-language option to its mobile banking application, building on the financial institution’s introduction of Spanish Text Banking last year, as it seeks to address this demographic’s close relationship with their smartphones. Entire article
Social networks Century 21 promotes social selling, mobile connectivity for brokers
Century 21 Real Estate is aiming to leverage social media as an additional selling tool by partnering with platform Hootsuite, enabling brokers and sales associates to engage in social selling by managing several networks from one dashboard to allow for quick responses via mobile. Entire article
Payments Opentabs’ integration of PayPal stokes hot rivalry in mobile ordering
The mobile payments space continues to heat up, with Opentabs integrating PayPal within its mobile payment system to meet consumer demand for order-ahead services. Entire article
Content Mobile Minutes: Uber sells stake; Bank of America’s mobile banking; Revamped Apple TV; Yik Yak’s defense
Today in mobile marketing – Uber sells stake to India’s Times Group in marketing deal; Survey: BofA customers most open to paying for mobile banking; Report: Revamped Apple TV arriving this summer; Maker of controversial Yik Yak app responds to critics. Entire article
Content Quaker cooks up tactile mobile ad for memorable new product launch – Mobile Marketer
Mobile Marketer today – Quaker cooks up tactile mobile ad for memorable new product launch; How brands and retailers should cast their social strategy for smartwatches. Entire article
Advertising Jenn-Air uses Architectural Digest ads to further home show efforts – Luxury Daily
Luxury Daily today – Jenn-Air uses Architectural Digest ads to further home show efforts; Combat post-recession luxury drought by understanding careful consumers: report. Entire article
Columns SXSW: Ada Lovelace, the 19th century and women’s role in tech
The percentage of women in the computer science and tech fields has declined from 34 percent in 1980 to 13 percent in 2015. Entire article
Columns Are media buyers using the best algorithms?
There seems to be persistent confusion around what an algorithm really is, how they might help in programmatic ad transactions, and how good these decision-algorithms truly are. Entire article
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