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Today’s headlines


Payments
Wendy’s eyes personalized mobile commerce with nationwide payment launch

Wendy’s has rolled out mobile payments to all of its United States locations, giving the brand a first-mover advantage in the quick-service restaurant space as well as early insight into how Bluetooth, Wi-Fi and other types of technology can improve the in-restaurant experience.

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Multichannel retail support
Express embraces mobile to remake the in-store experience

Express is opening a new Times Square location in New York, and making mobile a crucial part of the in-store experience with interactive iPads, charging stations and mobile point of sale.

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Mcommerce Summit
Mcommerce Summit 2014 New York May 1: Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus, Forrester

Registration is open for the fourth annual Mcommerce Summit: State of Mobile Commerce 2014 conference Thursday, May 1 featuring speakers from Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus and Forrester. Must-attend event for retailers, brands, financial firms, agencies and publishers.

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Applications
PayPal grabs bigger share of restaurant market with app expansion

PayPal is rolling out two new mobile features in Australia and Britain that streamline the checkout process in restaurants.

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Banking
Diebold credit union pilots mobile-first ATM

Diebold Federal Credit Union is piloting what it claims is the world’s first ATM that relies solely on mobile authentication and has no card reader or PIN pad.

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Marketing
Why Coca-Cola is pivoting first digital-only campaign towards TV – Mobile Marketer

Mobile Marketer today – Why Coca-Cola is pivoting first digital-only campaign towards TV; MillerCoors launches new brand with mobile-first strategy.

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Advertising
Amazon poised to gobble up Canadian ecommerce sales: L2 – Luxury Daily

Luxury Daily today – Amazon poised to gobble up Canadian ecommerce sales: L2; Thailand tourism looks to spring back from protest-fueled dip.

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Columns
Responsive Web design is not nearly enough

We have spent more than a decade optimizing desktop Web sites, primarily to improve conversions. So why are we not making similar investments, particularly in analytics, for mobile?

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