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Today’s headlines


Database/CRM
Location-based mobile offers key to driving in-store visits: CTIA panelist

Rimma Kats

ORLANDO, FL – A panelist at International CTIA said that 2010 was the year of mobile apps, but in 2011 retailers will shift their focus on delivering relevant, location-based offers to consumers on their mobile devices to drive them in-store.

Entire article

Applications
Expect shift to freemium app monetization model: CTIA panelist

Rimma Kats

ORLANDO, FL – An International CTIA Wireless panel discussed the various tactics that companies are using to monetize their applications and which approaches work best.

Entire article

Events
Mcommerce Summit New York May 12: Target, Jos. A. Bank, HSN, Carrabba’s Italian Grill, Jewelry Television

Staff reports

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2011 on May 12 featuring Target, Jos. A. Bank, HSN, Carrabba’s Italian Grill and Jewelry Television. This New York event is a must for execs seeking the ins and outs of mcommerce.

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Applications
Office Depot expands mobile strategy with commerce-enabled app

Giselle Tsirulnik

As part of its “Office Depot Anywhere” strategy, Office Depot has rolled out an application for iPhone and Android devices that lets users browse and purchase products.

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Webinars
Webinar on March 31: How Sears and Kmart integrate mobile in a multichannel context

Staff reports

How do Sears and Kmart include mobile in their multichannel efforts for transactions and marketing? Register now to hear Michael Murray, Sears Holding CMO for online, in this free hour-long webinar at 2 p.m. ET on March 31.

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Content
ForSaleByOwner launches buyer-side mobile app

Giselle Tsirulnik

ForSaleByOwner.com is arming house hunters with a mobile application that provides all of the relevant listing information on the properties nearest to them.

Entire article

Advertising
Giorgio Armani supports UNICEF tap project with app – Luxury Daily

Staff reports

Luxury Daily today – Giorgio Armani supports UNICEF tap project with app; Do celebrity endorsers pay off for luxury brands?

Entire article

Columns
What carriers can learn from Groupon and LivingSocial

a MCD columnist

Carriers are missing a big opportunity: They already have existing relationships with businesses looking to promote offers to acquire new customers and consumers looking for great deals.

Entire article

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