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Today’s headlines

Strategy Loft springs into Instagram commerce with celebrity-supported shoppable outfits
Ann Inc.’s Loft is driving sales of its spring apparel line by collaborating with actress Busy Philipps on a series of humorous videos, with several snippets appearing on the retailer’s Instagram account and including a link to purchase. Entire article
Marketing Announcing Mcommerce Summit 2016 New York May 5
Join senior executives and decision-makers at the 6th annual Mcommerce Summit: State of Mobile Commerce 2016, the nation’s No. 1 conference discussing retailing and marketing with mobile as the key influencer. Speakers from retailers and marketers such as Walmart, Walgreens, IKEA, Staples, Google and Boston Retail Partners. Entire article
Applications 7-Eleven reaches for competitive edge with utility-driven fuel app
Convenience store chain 7-Eleven has a new mobile application in Australia that enables users to find the best nearby deals for gas and lock in a price for seven days, a move designed to make the retailer a considered destination rather than an impulse stop. Entire article
Webinars Webinar on March 30: Why mobile is the answer to a connected customer experience
How can retailers improve customer conversion by leveraging all channels in unison, with mobile as the linchpin? Find out how apparel and accessories retailer Steven Alan did it. Join Dawn Trenson from Steven Alan and Phil Granof from NewStore for this hour-long, free webinar on Thursday, March 30 at 2 p.m. where they will discuss mobile’s role in the connected in-store experience. Entire article
Revenue How one Wayfair app feature drives 31pc of mobile revenue
Home furnishings retailer Wayfair revealed that one of its digital tools, an Idea Board that enables consumers to create product wish lists and plan redecorating initiatives, is responsible for 31 percent of mobile application revenue. Entire article
Banking Santander speaks to mobile users with voice recognition app features
Santander Bank is hoping to provide an easier banking application experience for British customers with a voice control feature enabling users to discuss their spending, reflecting the quick evolution of the technology. Entire article
Content Mobile Minutes: Streaming music overtakes iTunes; Jumio’s bankruptcy filing; David Chang’s delivery restaurant; Google Photos
Today in mobile marketing – Apple’s iTunes overtaken by streaming music services in sales; Jumio files for bankruptcy, plans sale to Facebook co-founder; An exclusive look at Ando, David Chang’s top-secret new delivery restaurant; Google Photos now builds perfect vacation albums on its own. Entire article
Content Surge of millennial-focused news sources shifts publishing industry – Mobile Marketer
Mobile Marketer today – Surge of millennial-focused news sources shifts publishing industry; Buick drives millennial connections by unveiling new car on theSkimm. Entire article
Advertising Mandarin Oriental drives consumers to #DestinationSound via social media – Luxury Daily
Luxury Daily today – Mandarin Oriental drives consumers to #DestinationSound via social media; Snapchat’s unpolished content establishes closeness between brand and consumer. Entire article
Columns Customers love you? Think again
Never before has great, iconic luxury brand equity counted for less in the face of tepid, inadequate, even arrogant, service, voice or attention. Entire article
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