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Today’s headlines

Software and technology Blippar, Alibaba narrow offline, online divide via advanced image recognition
In a reflection of image recognition technology’s growing role in mobile shopping and mcommerce, augmented reality application Blippar and Chinese ecommerce company Alibaba recently revealed plans for next-generation solutions that promise to bring the real-world and digital experiences even closer together. Entire article
Strategy Mcommerce Summit New York April 29: Macy’s, Target, Sephora, Capital One, GameStop, Forrester
Macy’s, Target, Sephora, Capital One and GameStop: nowhere else will you find this impressive lineup of senior execs from Fortune 500 companies talking about how mobile commerce and payments is changing the way they do business. Meet them at the Mcommerce Summit: State of Mobile Commerce 2015 Wednesday, April 29 in New York. Entire article
Applications Williams-Sonoma cookbooks create extra revenue through new recipe app
Cookware retailer Williams-Sonoma and Weldon Owen Publishing are partnering in a new subscription-based application to capitalize on the forever question, “What is for dinner?” Entire article
Applications Time Inc.’s All You and Health tap mobile recipe subscriptions
Time Inc.’s All You and Health are foraying into the sector of branded weekly meal plans by enabling consumers to order food and view recipes via the eMeals mobile application, suggesting that even health brands must have a mobile ordering component to drive sales. Entire article
Applications Drizly app relaunches with Amazon-like shopping experience for alcohol delivery
Drizly, a mobile application for ordering beer, wine and liquor deliveries, has relaunched with a new brand identity and a reimagined shopping experience that includes ratings, rich media content and the ability to save favorite orders. Entire article
Content Mobile Minutes: Uber tops NYC; China Mobile’s slide; Orange’s Cloudwatt play; Google probe
Today in mobile marketing – Uber cars pull ahead of yellow cabs in New York City; China Mobile drops $9 billion in value as profit slide worsens; Orange buys Thales, CDC’s stakes in Cloudwatt JV; Inside the U.S. antitrust probe of Google: Key FTC staff wanted to sue Internet giant after finding ‘real harm to consumers and to innovation.’ Entire article
Content Why Meerkat may have an edge over Instagram and Vine for brands – Mobile Marketer
Mobile Marketer today – Why Meerkat may have an edge over Instagram and Vine for brands; Days of mobile on the cheap are over: Forrester. Entire article
Advertising Vogue opens its address book for City Directory content – Luxury Daily
Luxury Daily today – Vogue opens its address book for City Directory content; Marc Jacobs coordinates colors for consistency in advertising channels. Entire article
Columns App agility: Why marketers need to empower employees with intelligent mobile apps
When it comes to developing empowering employee applications, marketers seem to struggle. Why is this? Entire article
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