Walmart is teaming up with mobile game phenomenon Angry Birds for an integrated marketing strategy that encourages in-store shoppers and the retailer’s Facebook fans to search for clues that unlock bonus levels in the new Angry Birds Space game.
Registration is open for the Mcommerce Summit: State of Mobile Commerce 2012 conference Thursday, May 3 with speakers from Citi, Zappos, Travelocity, 7-Eleven licensee Alon Brands and mall giant General Growth Properties. Must-attend New York event for retailers and marketers.
Reports suggesting that Google is rethinking its Google Wallet are based on revelations that two executives recently departed the project and that the search giant is scrambling to sign deals with wireless carriers to offer its mobile wallet. However, at least one analyst says Google Wallet is on track with where it should be.
NEW YORK – Although mobile marketers might still be stumped about how to best leverage their mobile campaigns, time of day can be a great way for brands to send specific, targeted messages, according to a Crisp Media executive at the 4th annual Mobile Marketing Day conference.