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Today’s headlines

Multichannel retail support
Walmart bridges mobile, in-store divide with new Angry Birds marketing effort

Walmart is teaming up with mobile game phenomenon Angry Birds for an integrated marketing strategy that encourages in-store shoppers and the retailer’s Facebook fans to search for clues that unlock bonus levels in the new Angry Birds Space game.

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Mcommerce Summit 2012 New York May 3: Amazon’s Zappos, Citi, Travelocity, GGP, Alon Brands

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2012 conference Thursday, May 3 with speakers from Citi, Zappos, Travelocity, 7-Eleven licensee Alon Brands and mall giant General Growth Properties. Must-attend New York event for retailers and marketers.

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Are reports of Google Wallet’s struggles premature?

Reports suggesting that Google is rethinking its Google Wallet are based on revelations that two executives recently departed the project and that the search giant is scrambling to sign deals with wireless carriers to offer its mobile wallet. However, at least one analyst says Google Wallet is on track with where it should be.

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80pc of mobile bankers will pay bills via their devices by 2016: Juniper

More advanced mobile banking functionalities such as bill payment are driving momentum in the adoption of transactional mobile banking services, according to a new report from Juniper Research.

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Time of day is key to mobile commerce strategy: Crisp Media exec

NEW YORK – Although mobile marketers might still be stumped about how to best leverage their mobile campaigns, time of day can be a great way for brands to send specific, targeted messages, according to a Crisp Media executive at the 4th annual Mobile Marketing Day conference.

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Rolex rolls out app to promote 2012 collection – Luxury Daily

Luxury Daily today – Rolex rolls out app to promote 2012 collection; Neiman Marcus takes huge steps with global commerce expansion.

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Four rules of mobile CRM

What marketers should do to add mobile to the CRM program if they want to continue maintaining a relationship with today’s consumers.

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