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Today’s headlines

Multichannel retail support
Express exec: Retailers need to tie loyalty into mobile initiatives

ORLANDO, FL – An Express executive who spoke at International CTIA stressed that retailers need to use mobile to take their loyalty efforts to the next level.

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Mcommerce Summit New York May 12: Target, Jos. A. Bank, HSN, Carrabba’s Italian Grill, Jewelry Television

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2011 on May 12 featuring Target, Jos. A. Bank, HSN, Carrabba’s Italian Grill and Jewelry Television. This New York event is a must for execs seeking the ins and outs of mcommerce.

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Multiple mobile payments models evolving, making an impact: panel

ORLANDO, FL – A CTIA panel that included executives from JPMorgan Chase and Visa outlined various evolving mobile payments mechanisms that are having an impact, from SMS and apps to carrier billing and NFC.

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Webinar on March 31: How Sears and Kmart integrate mobile in a multichannel context

How do Sears and Kmart include mobile in their multichannel efforts for transactions and marketing? Register now to hear Michael Murray, Sears Holding CMO for online, in this free hour-long webinar at 2 p.m. ET on March 31.

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Home Depot rolls out nationwide mobile bar code program

The Home Depot has rolled out a nationwide mobile bar code program to influence purchase intent in-store and drive consumers to its locations via digitally-enhanced direct mail pieces and print ads.

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Web site development
QVC, JetBlue and Capital One have mastered mobile Web performance: Gomez

Gomez announced its 2010 Best of the Web and Mobile Performance Awards winners, with JetBlue leading the way in travel, QVC topping the charts in retail and Capital One coming out on top in banking for mobile Web site performance.

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Gucci, David Yurman sponsor Vogue app via product push – Luxury Daily

Luxury Daily today – Gucci, David Yurman sponsor Vogue app via product push; Infringements and counterfeits are result of brand’s success: attorney.

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News briefs
Mopay, Neustar, Red Cross and First Data – News briefs

News briefs – WiFi network Fon selects mopay as mobile payment method; Neustar Intelligent Cloud simplifies mobile for charities; First Data introduces mobile voucher technology for merchants.

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5 best-practice tips to create an SMS campaign

All too often businesses are hastily adding text messaging to the marketing mix without taking appropriate consideration of all the factors that can make or break the effort.

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