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Today’s headlines

Gaming Chipotle mixes mobile coupons with gaming to win back guacamole fans
Chipotle Mexican Grill is fusing gaming and coupons together in a push to get fans hooked on its guacamole that leverages social media to encourage participation in a photo hunt challenge to win free food. Entire article
Marketing Announcing Mcommerce Summit 2016 New York May 5
Join senior executives and decision-makers at the 6th annual Mcommerce Summit: State of Mobile Commerce 2016, the nation’s No. 1 conference discussing retailing and marketing with mobile as the key influencer. Speakers from retailers and marketers such as Walmart, Walgreens, IKEA, Staples, Google and Boston Retail Partners. Entire article
Multichannel retail support Uniqlo snubs branded app, partners with mobile shopping platform Spring
Japanese apparel retailer Uniqlo is attempting to gain a larger market share in the United States by selling its products through mobile shopping application Spring, marking the brand’s first time merchandising via a third-party platform. Entire article
Webinars Webinar on March 30: Why mobile is the answer to a connected customer experience
How can retailers improve customer conversion by leveraging all channels in unison, with mobile as the linchpin? Find out how apparel and accessories retailer Steven Alan did it. Join Dawn Trenson from Steven Alan and Phil Granof from NewStore for this hour-long, free webinar on Thursday, March 30 at 2 p.m. where they will discuss mobile’s role in the connected in-store experience. Entire article
Merchandising Rue La La unzips second-screen shopping experiences via ABC partnership
Flash sales retailer Rue La La is capitalizing on the rising demand for complementary television viewing experiences on mobile by enabling fans of ABC’s Dancing with the Stars to purchase similar looks during the show’s live broadcast. Entire article
Strategy boosts mobile conversion by 5.5pc with guest checkout options
With online retailers jockeying for higher mobile sales, experienced a lift in conversion after giving shoppers the ability to check out as a guest, eliminating the need to sign into an account to make an impromptu purchase. Entire article
Content Mobile Minutes: Facebook pulls BlackBerry support; Twitter at 10; E! on Facebook Live; DraftKings, FanDuel in NY
Today in mobile marketing – Facebook wants to be everywhere, except BlackBerry; Twitter turns 10: What’s next?; E! launches live talk show on Facebook (exclusive); DraftKings, FanDuel will stop in NY, but appeal, legislation pending. Entire article
Content Batman vs. Superman soars on Snapchat Discover with 24-hour channel – Mobile Marketer
Mobile Marketer today – Batman vs. Superman soars on Snapchat Discover with 24-hour channel; Less affluent, lower income consumers more favorable towards mobile ads: report. Entire article
Advertising Michael Kors enters wearables with introduction of fashion-forward smartwatch – Luxury Daily
Michael Kors enters wearables with introduction of fashion-forward smartwatch; Chanel ranks at top of beauty industry’s brand intimacy chart: report. Entire article
Columns SMS is no longer the ugly duckling of marketing
Many of the realities that contributed to SMS’s ugly-duckling reputation have changed significantly. Entire article
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