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Applications
Starbucks locks in on streamlined app experience to grow mobile revenue

With mobile now accounting for 14 percent of Starbucks’ sales in the United States, the company is looking for next-generation application features to keep the brand ahead of the curve.

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Content
Duane Reade attacks allergy season with weather-based mobile coupons

Walgreens-owned Duane Reade has decided to leverage weather-forecasting service Poncho to deliver relevant coupons to New Yorkers within the service’s SMS and email weather alerts.

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Research
Mobile POS use in department stores to nearly triple: report

The number of mobile point-of-sale devices used by department stores, apparel and shoe stores will nearly triple this year, according to a new report from IHL Group.

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Payments
Google Wallet distances itself from NFC with Sionic Mobile integration

Google Wallet users will now be able to access Google Wallet Instant Buy via Sionic Mobile’s ION Rewards application, getting rid of the wallet’s dependence on near-field communication and switching over to bar codes.

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Marketing
Door closing on opportunity for mobile paid search bargains – Mobile Marketer

Mobile Marketer today – Door closing on opportunity for mobile paid search bargains; Forrester’s Julie Ask sees shift from mobile-first to mobile moments.

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Advertising
Vertu links technology to fashion via $11K alligator leather smartphone – Luxury Daily

Luxury Daily today – Vertu links technology to fashion via $11K alligator leather smartphone; Harrods brings together menswear brands for made-to-measure event.

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Columns
Visual Web makes luxury brands see digital in different light

With the rise of visual social media platforms such as Pinterest and Instagram, luxury brands suddenly have a channel to effectively communicate their products and services in the most simplistic, yet powerful way.

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