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Strategy
Designing a frictionless mobile loyalty program

For marketers and retailers, loyalty is one of the best ways to drive in-store traffic and bolster mobile sales. However, it will not work without a seamless and enticing incentivized program.

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Application
Banana Republic doles out mobile coupons to incentivize in-store sales

Gap Inc.’s Banana Republic is pulling double duty with a new mobile advertising campaign that entices users to shop either in-store or through their mobile devices.

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Webinars
Webinar on April 24: Why retailers and brands must get mobile search right

Register for this free webinar April 24 at 2–3 p.m. ET on why retailers and brands must get mobile search right as more research, shopping and buying occurs on smartphones and tablets, driving both in-store and on-device sales. Hear experts from Resolution Media, Strategy Analytics, IgnitionOne and R/GA deep-dive into the issues.

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Marketing
Mcommerce Summit 2013 New York May 2: Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline, Forrester

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2013 conference Thursday, May 2 with speakers from Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline and Forrester Research. Must-attend New York event for retailers and marketers.

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Banking
ING Direct integrates mobile banking with Facebook for added convenience

ING Direct Canada is letting customers on Facebook access their bank accounts using the new Orange Snapshot application.

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Research
15pc of users prefer to check financial accounts on smartphones, tablets: study

An increasing amount of consumers are turning to their smartphones and tablets to manage their finances, according to new research from Quicken.

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Marketing
Is it becoming harder to get an app off the ground? – Mobile Marketer

Mobile Marketer today – Is it becoming harder to get an app off the ground?; ABC live streaming app could face significant scaling challenges.

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Advertising
Swarovski bolsters brand recognition on Instagram via spring/summer push – Luxury Daily

Luxury Daily today – Swarovski bolsters brand recognition on Instagram via spring/summer push; 56pc of luxury fashion brands lack Chinese ecommerce: L2 Think Tank.

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Columns
Click-to-call: The real engine behind mobile commerce

To get a sense of how important phone sales are to the U.S. economy, add together the 2012 revenues of Microsoft, Apple and Google. Multiply that number by 3 and you get nearly $900 billion, or the annual sales driven by call centers in the U.S.

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