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Today’s headlines

Strategy Starbucks whips up mobile ordering with delivery options
Starbucks is adding several shots of espresso to its mobile ordering strategy by announcing two delivery models, a tactic which will be a game-changer for food and beverage marketers aiming to compete with the brand. Entire article
Strategy Mcommerce Summit New York April 29: Macy’s, Target, Sephora, Capital One, GameStop, Forrester
Macy’s, Target, Sephora, Capital One and GameStop: nowhere else will you find this impressive lineup of senior execs from Fortune 500 companies talking about how mobile commerce and payments is changing the way they do business. Meet them at the Mcommerce Summit: State of Mobile Commerce 2015 Wednesday, April 29 in New York. Entire article
Database/CRM American Express’ Plenti rewrites loyalty landscape as mobile’s role explodes
American Express’ new far-reaching coalition loyalty program featuring brands such as Macy’s and ExxonMobil is a prime example of how mobile is making loyalty bigger and better by making it easier for members to earn rewards from one merchant in real-time and then immediately apply them to a purchase from another. Entire article
Banking Marketers must understand mobile banking consumers’ lucrative potential: report
Marketers have been missing a potentially lucrative and viable opportunity to target the emerging demographic of consumers using mobile devices for financial services and payments, suggesting that these users must be understood more fully so that banks and financial institutions can garner more clients, according to a report from Phoenix Marketing International. Entire article
Applications Make-A-Wish among charities benefiting from fashion-driven app
Make-A-Wish, Camp Ronald McDonald and other charities are seeing increased donations via a mobile application that brings consumers the latest in American-made fashion while letting them give back to a charity of choice. Entire article
Content Mobile Minutes: Google and Tag Heuer’s smartwatch; Nintendo goes mobile; Draft app; T-Mobile’s plans
Today in mobile marketing – Google and TAG Heuer’s smartwatch could change the game for Apple; Exclusive: Nintendo CEO reveals plans for smartphones; It took only 3 months for this fantasy sports mobile app to raise $3.5 million; T-Mobile targets business with its ‘Un-Carrier’ plans. Entire article
Content The Economist’s Tom Standage talks mobile strategy, apps and why he’s betting on subscriptions – Mobile Marketer
Mobile Marketer today – The Economist’s Tom Standage talks mobile strategy, apps and why he’s betting on subscriptions; Air Wick’s QR codes program smells misinformed on public’s mobile savviness. Entire article
Advertising Gucci collaborates with Will.i.am to create wearable tech device – Luxury Daily
Luxury Daily today – Gucci collaborates with Will.i.am to create wearable tech device; Printemps celebrates spring renewal in 150th anniversary campaign. Entire article
Columns Mark the date: April 21. It’s not just another update from Google
From that day onwards, consumers will be less likely to find your site on the search engine. Unless something soon is done about it. Entire article
Columns Unlike SXSW, the MMA Forum focused on business results
NEW YORK – I proposed a game at the start of this week’s Mobile Marketing Association Forum in New York where we would take a drink each time that we heard the word Meerkat. Entire article
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