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Today’s headlines

NFC takes another blow as 7-Eleven, Best Buy shut it down

Best Buy and 7-Eleven have announced that they will be shutting down their near-field communications capabilities in their retail locations, pointing to further struggles for NFC-based mobile payments.

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Multichannel retail support
Men’s Wearhouse employs app for omnichannel inventory management

Men’s Wearhouse has launched an omnichannel inventory program that enables employees to better serve customers via a new mobile application.

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Mcommerce Summit
Mcommerce Summit 2014 New York May 1: Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus, Forrester

Registration is open for the fourth annual Mcommerce Summit: State of Mobile Commerce 2014 conference Thursday, May 1 featuring speakers from Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus and Forrester. Must-attend event for retailers, brands, financial firms, agencies and publishers.

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Fidelity bets on wearables to drive next-generation brokerage experiences

Fidelity Investments continues to make wearable computing for investors a key focus with a new application for the Pebble smart watch, a follow-up to last fall’s Google Glass app.

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Priceline tests location, contextual-based features to take mobile up a notch

Priceline is testing two new products that build on the company’s significant portion of mobile-generated sales to give consumers more options when booking a flight or hotel room.

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With organic social reach plummeting, celebrity tie-ins gain importance – Mobile Marketer

Mobile Marketer today – With organic social reach plummeting, celebrity tie-ins gain importance; MillerCoors initiates continuous conversation via mobile to drive purchase decisions.

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Hang w/ enhances the impact of celebrity ambassadors – Luxury Daily

Luxury Daily today – Hang w/ enhances the impact of celebrity ambassadors; Fashion critic musical chairs symbolic of New York Times’ rebranding efforts.

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How messaging apps can monetize their platforms

As the messaging application market has rapidly exploded, monetization has been making headlines. Take the Facebook and WhatsApp acquisition news – what was the main focus on the analyst call? Monetization.

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