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Today’s headlines

Hasbro ties mobile gaming to in-store traffic via rewards-based coupons

Hasbro’s Nerf line is partnering with Kiip on an in-application mobile couponing campaign that rewards consumers for playing their favorite games.

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Multichannel retail support
Aéropostale amplifies mcommerce efforts with new app, in-store iPad kiosk expansion

Aéropostale is looking to provide a better and more engaging shopping experience with a new mobile application and expansion of its in-store iPad kiosk initiative.

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Mcommerce Summit 2013 New York May 2: Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline, Forrester

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2013 conference Thursday, May 2 with speakers from Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline and Forrester Research. Must-attend New York event for retailers and marketers.

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Web site development
Caribou Coffee brews mobile Web site to meet consumer digital needs

Caribou Coffee’s mobile strategy is getting a jolt of caffeine thanks to the launch of a new mobile site that provides nutritional information for all beverage and food items.

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Walgreens ramps up app efforts via print-to-store, health resources

Walgreens is giving its mobile application a boost with new features that help consumers manage their health and life better.

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Apple bets augmented reality will drive next wave of mobile growth – Mobile Marketer

Mobile Marketer today – Apple bets augmented reality will drive next wave of mobile growth; Coca-Cola 360-degree multichannel marketing campaign strengthens NCAA sponsorship.

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Have luxury automakers forgotten mobile advertising? – Luxury Daily

Luxury Daily today – Have luxury automakers forgotten mobile advertising?; Prada contemporizes Real Fantasies collection via seasonal video.

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App downloads are vanity, usage is sanity

The mobile application landscape has been changing for marketers, developers and publishers. It is no longer about the simple pursuit of pure downloads or visits.

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