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Today’s headlines

Messaging Ace Hardware’s Facebook chat drives sales with paint product assistance
Ace Hardware is building on its innovative strategies for connecting consumers to home improvement help with a mobile-focused 31 Days of Color campaign that includes Facebook chatting with a paint expert. Entire article
Marketing Announcing Mcommerce Summit 2016 New York May 5
Register now for the nation’s No. 1 conference focused on how retailers are tapping mobile for driving on-device and in-store transactions and how mobile commerce will immensely influence consumer shopping decisions in 2016. Hear speakers from Walmart, Walgreens, IKEA, Staples, Google and Boston Retail Partners share mcommerce strategy and best practice. Entire article
Research Apple Pay, Samsung Pay deliver 70pc of new NFC payments customers: report
Apple Pay and Samsung Pay are driving close to 70 percent of new customers making contactless payments via their mobile phones and near field communications technology, according to a new report from Juniper Research. Entire article
Columns Webinar on March 30: Why mobile is the answer to a connected customer experience
How can retailers improve customer conversion by leveraging all channels in unison, with mobile as the linchpin? Find out how apparel and accessories retailer Steven Alan did it. Join Dawn Trenson from Steven Alan and Phil Granof from NewStore for this hour-long, free webinar on Thursday, March 30 at 2 p.m. where they will discuss mobile’s role in the connected in-store experience. Entire article
Applications U.S. Bank simplifies in-app check capture as adoption continues to grow
U.S. Bank is opening its mobile vault to a slew of application updates, including expanded money delivery options and an enhanced check-deposit process, paving the way for the implementation of Touch ID functionality later this month. Entire article
Search remodels travel search with focus on consumers’ interests has revamped search on its mobile and digital properties so users can find travel destinations that fit their passions, supporting the discovery of new locations. Entire article
Content Mobile Minutes: AT&T streams DirecTV; Mobvista buys NativeX; Knicks on Twitter; T-Mobile US sale
Today in mobile marketing – AT&T to launch three DirecTV video streaming options; Asian mobile advertising giant Mobvista buys Sartell tech company NativeX; Knicks raise their game, on Twitter; Deutsche Telekom puts sale of T-Mobile US on ice: sources. Entire article
Content Will Snapchat’s high engagement rates pull ad spend away from Facebook? – Mobile Marketer
Mobile Marketer today – Will Snapchat’s high engagement rates pull ad spend away from Facebook; McDonald’s dominates mobile by transforming packaging into virtual reality handsets. Entire article
Advertising Balenciaga embraces progressive technology for fall/winter 2016 runway show – Luxury Daily
Luxury Daily today – Balenciaga embraces progressive technology for fall/winter 2016 runway show; Retail store system is broken: Luxury Institute. Entire article
Columns Rapidly evolving mobile payments market is table stakes for retailers
Anticipate a continued influx of retailers launching their own mobile payment options and clamoring to take a stake in a potentially huge mobile payments market. Entire article
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