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Today’s headlines

Advertising Target redeems itself after unoptimized ad campaign
Registration is open for the Mcommerce Summit: State of Mobile Commerce 2012 conference Thursday, May 3 with speakers from Citi, Zappos, Travelocity, 7-Eleven licensee Alon Brands and mall giant General Growth Properties. Must-attend New York event for retailers and marketers. Entire article
Payments Google Wallet drives mobile payments adoption by adding more devices
A Best Western executive said that as of last November the company has seen a 145 percent increase year-over-year in revenue generated through its mobile channels. Entire article
Database/CRM New York & Co. drives in-store traffic for loyalty members via SMS
Tablet owners are the most active local searchers with 64 percent using their devices at least weekly for local searches and 86 percent making a purchase from their most recent tablet-based local search, according to a new report from Localeze and 15miles. Entire article
Advertising Neiman Marcus aims for ultimate in-store experience through mobile – Luxury Daily


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