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Today’s headlines


Merchandising
How video can increase mobile site conversion

Retailers first learned the value of sight, sound and motion after incorporating videos into their PC sites. Retailers should now be figuring out ways to incorporate video into their mobile sites to influence purchase intent.

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Messaging
Chipotle multichannel campaign aims to spread ingredient-focused message

Chipotle Mexican Grill is using a text messaging short code as part of its “Unlimited Time Only” marketing program, which launched to celebrate the restaurant’s 18th anniversary.

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Web site development
Puma’s Tretorn enters mobile commerce to boost bottom line

Puma AG’s footwear brand Tretorn has launched a mobile commerce site to let consumers shop for its boots, shoes and other products on Web-enabled mobile devices.

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Applications
Yahoo caters to affluent investors with MarketDash iPad app

Yahoo Inc. is courting an investment-savvy affluent demographic with the Yahoo Finance Marketplace featuring the ad-supported MarketDash application for the Apple iPad.

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Advertising
How mobile drives traffic to luxury retail and other channels – Luxury Daily

Luxury Daily today – How mobile drives traffic to luxury retail and other channels; VisitBritain targets Gen Y travelers via social media app.

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Columns
Do mobile phone users have a constitutional privacy interest in call-location data?

The government recently sought in excess of 100 days of access to “all call and text messages to and from a certain mobile telephone” belonging to an AT&T Wireless subscriber. Did it fly with the court?

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