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Today’s headlines

Analytics Denny’s exec: Location-based messaging lifts store visits, augments brand
NEW YORK – A Denny’s executive at the 2015 Mobile Marketing Association Forum New York revealed that location-based messages and advertisements have resulted in ramping up the restaurant brand’s in-store visits, proving that targeted data is imperative for food and beverage marketers to drive sales. Entire article
Strategy Mcommerce Summit New York April 29: Macy’s, Target, Sephora, Capital One, GameStop, Forrester
Macy’s, Target, Sephora, Capital One and GameStop: nowhere else will you find this impressive lineup of senior execs from Fortune 500 companies talking about how mobile commerce and payments is changing the way they do business. Meet them at the Mcommerce Summit: State of Mobile Commerce 2015 Wednesday, April 29 in New York. Entire article
Advertising Wendy’s exec urges marketers to tap partners’ expertise for mobile success
NEW YORK – A Wendy’s executive at the 2015 Mobile Marketing Association Forum New York said brands should feel no shame about lacking mobile marketing expertise provided they are partnered with a mobile expert who can show them the way. Entire article
Strategy Geo-fencing has real potential for mobile growth, says Citi exec
NEW YORK – A Citi executive at the 2015 Mobile Marketing Association Forum New York claimed that geo-fencing specific areas to alert consumers of potential rewards gained when using a Citi credit card is an optimal solution, suggesting that location-based targeting is a hot topic for financial marketers. Entire article
Social networks Facebook’s P2P payments heightens competition in mobile-driven service area
In a reflection of the increasing frequency with which millennials leverage their mobile devices to make small payments to one another, Facebook is bringing person-to-person payments to its Messenger application. Entire article
Multichannel retail support Finish Line links real-time March Madness content to mobile shopping
The Finish Line is tying together real-time, mobile-optimized content with personalized product selections to drive engagement and sales with on-the-go basketball fans during the NCAA March Madness tournament. Entire article
Content Mobile Minutes: SXSW; Direct-buy media alliance; Unbundling pay TV; Snapchat’s growing pains
Today in mobile marketing – Flying cars, tracking chips: The near future, from SXSW; CNN, Financial Times unveil online-ad deal to challenge Google; Unbundling pay-TV brings new questions; Snapchat doesn’t think it needs an adult like Facebook did. Entire article
Marketing Google exec: Mobile forces right blend of actionable sports content – Mobile Marketer
Mobile Marketer today – Google exec: Mobile forces right blend of actionable sports content; Schick exec says social media influencers catapult mobile video effectiveness. Entire article
Advertising Tag Heuer showcases new ambassador with mobile ad – Luxury Daily
Luxury Daily today – Tag Heuer showcases new ambassador with mobile ad; 75pc of affluents expect salespeople to be knowledgeable: report. Entire article
Columns Tackling mobile’s challenge: Cross-device mapping and attribution
Marketers have been stuck on desktop, unable to build a reliable bridge to mobile that would allow them to justify mobile spend during this period where the mobile conversion gap is real. Entire article
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