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Payments
Burger King builds mobile platform to quickly scale up in payments

Burger King leaps to the head of the class in mobile with a significant commitment via a new digital platform that will enable it to quickly scale up with mobile offers, payments, order-ahead and other features.

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Multichannel retail support
Target enlists mobile Web to crack second-screen commerce

Target is looking to differentiate itself from the string of half-hearted attempts from retailers to drive commerce in real-time while consumers watch television with a new initiative with TBS that launched last night.

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Mcommerce Summit
Mcommerce Summit 2014 New York May 1: Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus, Forrester

Registration is open for the fourth annual Mcommerce Summit: State of Mobile Commerce 2014 conference Thursday, May 1 featuring speakers from Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus and Forrester. Must-attend event for retailers, brands, financial firms, agencies and publishers.

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Multichannel retail support
Farmer Boys extends loyalty card’s reach via mobile app

Burger and breakfast chain Farmer Boys has decided to add mobile to its loyalty program while keeping a physical card to reach consumers of all ages.

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Applications
Orange Leaf dips into mobile payments to enhance loyalty

Orange Leaf Frozen Yogurt wants to tap into some of the success that competitor Pinkberry has seen from mobile payments with a planned update for its application that includes new loyalty and commerce functions.

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Marketing
Move to native ads fuels full-length mobile video growth – Mobile Marketer

Mobile Marketer today – Move to native ads fuels full-length mobile video growth; Apple’s Healthbook could overhaul doctor-patient relationship.

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Advertising
Quintessentially Lifestyle app uses geolocation to curate concierge experience – Luxury Daily

Luxury Daily today – Quintessentially Lifestyle app uses geolocation to curate concierge experience; Saks embraces US retail trend of permanent free shipping.

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Columns
In-store mobility: What are the next steps?

While mobile POS represented the first wave of enterprise mobility, we are now seeing retailers focus on cross-channel, customer-focused capabilities that represent the next wave of mobility.

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